Records Shatter Around the World on Guinness World Records(R) Day 2009

Records for Most People Twirling Lassos Simultaneously, Largest Cheerleading
Dance and More Are Broken As Thousands Unite Around the Globe to Make Their
Mark on History

NEW YORK, Nov. 12 /PRNewswire/ -- Guinness World Records celebrated its fifth
annual Guinness World Records Day with record-shattering attempts from around
the globe. Thousands of aspiring record breakers from all the corners of the
planet attempted a wide range of amazing records for the chance to make
history and be included in the best-selling copyright book of all time. The
newest edition of the popular annual - Guinness World Records 2010 - is
available now.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091112/NY09955 )

There was a distinct American feel for the records attempted on U.S. soil with
both cowboys and cheerleaders making the grade this year. Fort Worth, TX
played host to the record for Most People Twirling Lassos Simultaneously, with
23 range-hardened wranglers taking the crown at the Stockyards Championship
Rodeo. While moving east of the Mississippi to Memphis, TN, several hundred
cheerleaders from the Universal Cheerleading Association got into the
record-breaking spirit to break the Largest Cheerleading Dance (297). In New
York City, the famous restaurant and dessert shrine, Serendipity III, created
the Largest Cup of Hot Chocolate, which reached a volume of four gallons and
measured 11 inches tall by 14 inches wide. Cosmopolitan Magazine, Maybelline
New York and the USO joined forces in multiple locations around New York City
to break the record for Largest Collection of Lipstick Prints in 12 Hours with
1,817 pairs of lip prints. Finally, all across the U.S. the World Sport
Stacking Association (WSSA) anticipates bringing 300,000 kids together today
to beat the record for Most People Sport Stacking Simultaneously with
participants from 1,406 schools.

"Guinness World Records Day grows bigger and better every year, and the fifth
annual celebration has been the most memorable yet," said Craig Glenday,
editor of Guinness World Records. "Thousands of the world's most talented -
and unique - people tried their hand at numerous world records, and the result
has been nothing short of inspiring."

The CBS Early Show hosted Guinness World Record events live on air throughout
the week including an amazing attempt on the record for Most Apples Chopped in
the Air Using a Sword in One Minute performed by martial arts master Kenneth
Lee, while Paul "Dizzy Hips" Blair broke the record for Most Hula Hoops Hooped
Simultaneously (132). Other record breakers who sported their achievements on
the show were Asha Mandela with the Longest Dreadlocks at 19 feet and 6.5
inches and Jake Lonsway with the Largest Cling Film Ball at 281 pounds 8
ounces and 11 feet 6 inches across.

Guinness World Records Day was celebrated in countries around the planet, with
numerous unique record attempts transpiring; Australia attempted the Largest
Bikini Parade at the Opera House in Sydney, Finland turned up the heat with
Most Nationalities in A Sauna (76) and the Furthest Distance to Pull a
Double-Decker Bus With the Hair (69 feet 6 inches) was broken in the UK.
Additional international Guinness World Record Day 2009 record-breaking feats
include:

-- Fastest Vehicle Crossing Of The Egyptian Western Desert (Egypt) - 13
hours 33 minutes
-- Fastest Time to Eat a Bowl Of Pasta (Italy) - 1 minute 30 seconds
-- Fastest Time to Ascend a Sand Dune on a Motorcycle (China) - 6 minutes
2
seconds
-- Largest Gathering Of People Dressed As Storybook Characters (UK) - 300

-- Longest Reading Allowed Marathon by a Team (Miami, FL) - attempt by
members of the International Solidarity for Human Rights - The New
Generation still in progress

This world renowned and celebrated annual, Guinness World Records 2010,
contains the most comprehensive collection of the greatest and most amazing
accomplishments from around the world and beyond. A "must-have" for both
knowledge-seekers and aspiring record-breakers of all ages, Guinness World
Records 2010 is available for the suggested retail price of $28.95. For more
information about Guinness World Records 2010 visit the Guinness World Records
website at: www.guinnessworldrecords.com.

About Guinness World Records
Guinness World Records is the universally recognized authority on
record-breaking achievement. First published in 1955, the annual Guinness
World Records book is published in more than 100 countries and 25 languages
and is the highest-selling books under copyright of all time with more than 3
million copies sold annually across the globe. Guinness World Records
celebrated its 50th anniversary edition in 2004, a year after the sale of its
100 millionth copy. Guinness World Records also annually publishes the Gamer's
Edition; a records book devoted solely to the world of computer gaming and
high score record achievements. The Guinness World Records website
(www.guinnessworldrecords.com) receives more than 11 million visitors a year.
Guinness World Records is part of the Jim Pattison Group, one of Canada's
largest privately owned companies which is a conglomerate of interests,
including advertising, broadcasting, grocery stores and automotive retailing.

Footage and images from the day's global events will be available within the
U.S.

SOURCE Guinness World Records

Brian Reinert, brian_reinert@bhimpact.com, or Shannon Swaggerty,
Shannon_Swaggerty@bhimpact.com, both of BENDER/HELPER IMPACT, +1-212-689-6360;
or Jamie Panas, +1-718-513-7263, Jamie.Panas@guinnessworldrecords.com, or
Philip Robertson, +1-718-513-7268, philip.robertson@guinnessworldrecords.com,
both of GUINNESS WORLD RECORDS