Optimizing Staff Levels to Drive Growth in Medical Device Organizations

CHAPEL HILL, N.C., Nov. 12 /PRNewswire/ -- Like all industries, the medical
device sector is constantly seeking to align its marketing staffing levels to
optimal organizational performance. A recent study by Best Practices, LLC
found that strategic marketers in the medical device sector typically support
about 10 products per marketer, indicating portfolio prioritization is
essential to success.

The report, Using Marketing Benchmarks to Assess Productivity and Service
Levels at Medical Device Companies, contains benchmark metrics that allow
marketing executives to assess marketing staffing and activities against
growth and margin rates. The 33-page report contains more than 100 metrics to
provide marketing leaders in the medical device area with direction for
strategic and tactical marketing resources and activities to support product
portfolios and optimize growth and profitability rates.

Download a complimentary report summary, including key metrics and sample best
practices at: http://www3.best-in-class.com/rr986.htm.

The research - which includes strategic and tactical marketing resource and
activity benchmarks - attracted 16 executives and managers from 11 leading
medical device companies including, Medtronic, LifeScan, Medrad, BD, Hospira,
CardinalHealth, Stryker, Abbott and Respironics.

Key Topics of this report include:
-- What Staffing and Productivity Levels Exist across Medical Device
Companies?
-- What Growth and Profit Margin Levels Characterize High Performance?

-- What Strategic and Tactical Marketing Activities are most Important
and
Consume the Greatest Resources?

Key Metrics in this report include:
-- Number of Medical Device Products Supported Per Tactical and Strategic
Marketing FTE
-- Number of Strategic and Tactical Medical Device Marketing FTEs per
$100
Million
-- Time and Activity Benchmarks for Strategic and Tactical Medical Device
Marketing Staff

-- Strategic and Tactical Medical Device Marketing Staff Benchmarks
Across
Key Activities

For more information, contact Cameron Tew, executive director of research and
publishing at Best Practices, LLC at (919) 767-9246 or ctew@best-in-class.com.

ABOUT BEST PRACTICES, LLC
Best Practices, LLC conducts work based on the simple yet profound principle
that organizations can chart a course to superior economic performance by
studying the best business practices, operating tactics and winning strategies
of world-class companies. Best Practices, LLC has been a leader in
pharmaceutical research and consulting for nearly 18 years; our clients
include 48 out of the top 50 pharmaceutical companies.

SOURCE Best Practices LLC

Kimberly Hardin, +1-919-767-9221, khardin@best-in-class.com