Cmedia Buying 40% of the Top Infomercial Campaigns in US

Powerful media division leads the way in cost-effective, ROI-driven campaigns
PORTLAND, Ore.--(Business Wire)--
R2C Group`s Cmedia is among the nation`s top direct response television media
buying agencies with 40% of the top infomercial campaigns under media management
currently. As the economy continues its ups and downs, advertisers continue to
use direct response television to drive aggressive sales growth. Cmedia is a
recognized leader currently purchasing media for eight (8) of the top twenty
(20) infomercial campaigns in the US according to the Infomercial Monitoring
Service Report (for the week ending November 6, 2009).

"Our clients demand and expect top performing media with an exceptional high
return on investment (ROI)," says Michelle Cardinal, R2C Group founder and
Cmedia CEO. "We combine aggressive planning and buying expertise with
sophisticated analytics technology to deliver high performance media campaigns."

Cmedia is also a recognized leader in all direct response media formats
including short form DRTV, radio, online and print media buying. Cmedia combined
with the creative expertise of Respond2 = R2C Group. R2C Group provides full
service advertising for clients including bareMinerals, Shark and Humana
Healthcare. R2C Group combines the art of creative with the science of media
buying and analytics to produce unprecedented results for a discerning group of
clients.

As companies are asked to justify marketing budgets, R2C Group is setting the
standard for accountable advertising that delivers bottom-line results.

R2C Group, Inc., the largest independently owned, direct response advertising
agency in the country, specializes in brand-building direct response
advertising. With offices in Portland, OR, San Francisco, Philadelphia and other
strategic locations across the country, R2C Group combines the talent of its
creative division, Respond2, and the expertise of its media buying divisions,
Cmedia and MMSI (Marketing & Media Services). R2C Group`s roster of clients also
include General Mills, Estee Lauder, Adobe, Philips, NordicTrack, Freescore.com
and many others. More information is available on R2C Group at
www.r2cgroup.com.

R2C Group
Director of Corporate Marketing
Jake Mora, 971-544-3474
jmora@r2cgroup.com

Copyright Business Wire 2009