BuscaPe is the Brazilian Site with the Largest Audience in the Products and Services Segment According to comScore

BuscaPe is the Brazilian Site with the Largest Audience in the Products and
Services Segment According to comScore
-- Access from abroad accounted for nearly 40% of the 13.4 million visits the
site received in September

SAO PAULO, Nov. 12 /PRNewswire/ -- A survey conducted in September by
comScore, a leader in audience measurement in the digital universe, shows
BuscaPe, a pioneer in price comparison service for various product categories
on the internet and the largest site in this segment in Latin America, in 11th
place among the most accessed sites in the country and fourth among Brazilian
owned sites with the largest audience in Brazil. Growth over last year was
74%.

Acquired in September for US$342 million by the South African media group
Naspers, the search engine has 38.4% of its hits coming from outside Brazil,
which corresponds to 5.18 million users. During the period of the survey in
Brazil, the site registered an audience of 8.3 million.

"We are very satisfied with the results. It's proof that we are recognized for
contributing to the whole online buying process, from awareness to post-sale.
These numbers show that consumers are more and more aware of the importance of
researching and comparing prices prior to making their purchases, and also
using the resources currently available on the web. Nowadays people are
increasingly trying to stay informed and seek the best deals, requiring safety
in financial transactions and demanding the best level of service," said
BuscaPe CEO Romero Rodrigues.

*The comScore survey did not include the audience for public computers such as
LAN houses and web access via PDAs (cell phones).

About BuscaPe
Creator of the product searching service and price comparison site
www.buscape.com.br offered since June of 1999, the BuscaPe.com Group
(www.buscape.com) is composed of several media properties focused on the
online purchasing process decisions in Latin American. With more than 60
million visits each month and a presence in 28 regions; BuscaPe is the
absolute leader in purchasing decisions in Latin America.

Its main properties are:

BuscaPe (www.buscape.com.br): A leader in price comparison, present in Brazil,
Mexico, Argentina, Chile and Colombia; BuscaPe compares prices for more than
7,000,000 products sold by 600,000 companies. It is also responsible for
shopping at more than 100 portals, including Microsoft MSN, Yahoo, Abril,
Globo and Terra.

Bondfaro(www.bondfaro.com.br): A leader in product research and information,
Bondfaro helps consumers to decide which product is the right one to buy.
With a greater focus on the product details, the site offers videos and
evaluations by specialists, as well as by the users themselves.

e-bit(www.ebit.com.br): This company won a name for itself in the development
of e-commerce in Brazil, gaining recognition as the most respected source of
information on e-commerce with more than 7 million research projects compiled
since 2000 in more than 2000 affiliated virtual stores. Starting in 2008 it
has been expanding its activities in Latin America in the following countries:
Argentina, Chile, Colombia and Mexico.

QueBarato! (www.quebarato.com.br): Absolute leader in free classifieds, the
recently launched QueBarato is present in 28 regions, all Spanish or
Portuguese-speaking, allowing people to advertise their products, services,
cars and real estate swiftly, efficiently and free of charge.

Pagamento Digital (www.pagamentodigital.com.br): The safest platform for
online payment management on the internet. It offers a simple, fast low-cost
way so online sellers and buyers can enjoy the best of Internet shopping with
the security they need.

SOURCE BuscaPe

Luis Claudio Allan, luisclaudio@firstcom.com.br, or Patricia Hidaka,
patricia@firstcom.com.br, or Daniela Miranda, daniela@firstcom.com.br, all of
FirstCom Comunicacao www.firstcom.com.br, Phone (11) 3034-4662