GuestMetrics, Inc. Forms GuestTek International, Inc.

LONDON, Nov. 12 /PRNewswire-FirstCall/ -- GuestMetrics, Inc. (Pink Sheets:
GESM) is pleased to announce that the company has formed GuestTek
International, Inc., which will serve as the public holding company, which
will be led by the new CEO, David Lovatt. GuestMetrics, Inc. remains a wholly
owned subsidiary, which will still be managed by its current CEO, Brian
Barrett and Chief Operating Officer, Tammy Posten.

The new holding company, GuestTek International, Inc. is currently in
negotiations with Enable Software Ltd. and Shot Spirits Corporation. The
Company expects to be making further public announcements regarding the
completion of those negotiations within the next seven to ten days.

"Tammy and I are very much committed to the continued success of the
GuestMetrics and BarMetrics brands and we look forward to increasing
shareholder value with Dave Lovatt and his team," stated Brian Barrett, CEO of
GuestMetrics, Inc.

GuestMetrics, Inc. recently announced that David Lovatt has been appointed the
new CEO of the public company. Mr. Lovatt has held positions with some of
Europe's leading technology companies over the past ten years. His strategic
positions over the past decade have taken him all over the globe, from the Far
East, through Europe and to the USA. Mr. Lovatt specializes in helping Service
Providers to realize the strategic value of their customer base in leveraging
the power of Email management to gain significant increase in revenues and
customer retention levels. David Lovatt has a strategic vision for how
technology companies should operate and has a clear understanding as to how to
build Profitable, Accountable and Reliable Technology Companies.

About GuestMetrics, Inc.:
GuestMetrics is the leading provider of Customer Insight Solutions for the
hospitality industry and its suppliers/distributors. The GuestMetrics software
is fully integrated with the leading point-of-sale (POS) systems and allows
hospitality providers at every level of the market to improve business
operations.

For the first time in the marketplace, GuestMetrics, through its data mining
process, provides beverage alcohol and food suppliers with actionable insight
into consumer behavior at the guest check-level. From world-class beverage
alcohol suppliers to fine dining establishments and regional/national
restaurant chains, clients depend on GuestMetrics tools to build stronger
brands and drive revenue growth.

For more information, please visit www.guestmetrics.com.

Safe Harbor Statement:
The information posted in this release may contain forward-looking statements
within the meaning of the Private Securities Litigation Reform Act of 1995.
You can identify these statements by use of the words "may," "will," "should,"
"plans," "expects," "anticipates," "continue," "estimate," "project,"
"intend," and similar expressions. Forward-looking statements involve risks
and uncertainties that could cause actual results to differ materially from
those projected or anticipated. These risks and uncertainties include, but are
not limited to, general economic and business conditions, effects of continued
geopolitical unrest and regional conflicts, competition, changes in technology
and methods of marketing, delays in completing various engineering and
manufacturing programs, changes in customer order patterns, changes in product
mix, continued success in technological advances and delivering technological
innovations, shortages in components, production delays due to performance
quality issues with outsourced components, and various other factors beyond
the Company's control.

For more information visit:
http://www.guestmetrics.com

SOURCE GuestMetrics, Inc.

GuestMetrics, Inc. Investor Relations, +1-407-389-5900