Energy Efficiency of New Plasma Televisions Surpasses Popular Appliances, Just Pennies a Day for Big-Screen HDTV Pictures

Holiday Shoppers Replacing Old Big-Screen Picture Tube TVs Can Save Energy with
Bigger Flat-Panel Screens
LOS ANGELES--(Business Wire)--
One of the best gifts to give your family this holiday season can also be a
great energy saver at home. An energy saving and crowd pleasing option is the
purchase of a flat-panel Plasma HDTV to replace a hulking 36-inch color TV
picture tube set that was state-of-the-art technology only a decade ago.

Consumers choosing flat-panel Plasma HDTV displays today are bringing home the
most energy efficient Plasma televisions ever created, a move that is especially
smart if the Plasma set is replacing an old-style 36-inch picture tube
television that consumes significantly more power than the most popular
flat-panel displays. Current big screen Plasma models are even more energy
efficient than some 27-inch picture tube sets sold just a few years ago.

A typical new Plasma HDTV costs less than 20-cents a day to operate, with
ultra-efficient designs and power supplies that require less than 25-cents a
year to operate on standby power. Despite what some utilities and environmental
activists have claimed, TV energy use actually represents only a fraction of the
overall energy consumed in a typical American household - generally less than
that of two 75-watt light bulbs.

In fact, a flat-screen Plasma HDTV consumes much less energy than the family
refrigerator. As important as refrigerators are, they still don`t provide years
of entertainment, education, and information enjoyment like an HDTV. The cold
hard fact is that over a year`s time, a well-known brand 21 cubic foot basic
refrigerator (the appliance industry`s best selling size) can easily consume 45
percent more energy than a new 42-inch Plasma HDTV.

"Just since 2007, Plasma TV manufacturers have successfully reduced plasma
display power by more than 20 percent, year over year. Today`s Plasma HDTVs
delivers not only superior picture quality and the widest viewing angle but also
outstanding energy efficiency. Even though a new Plasma HDTV delivers at least
six times the picture resolution of older 36-inch analog tube-type TVs on a
screen that is some 50% larger, the newer sets actually consume less energy than
ever before. Typically, a 42-inch to 50-inch Plasma HDTV will consume less than
half the energy of the most popular type of big-screen tube TV sets sold just a
decade ago," said Jim Palumbo, President of the Plasma Display Coalition.

"We strongly encourage consumers to consider recycling their older, big picture
tube televisions and replace them with an energy efficient Plasma HDTV model.
The result will be less energy use, more money for the household budget and a
rewarding entertainment experience," said Palumbo.

About the Plasma Display Coalition (www.plasmadisplaycoalition.org)

The Plasma Display Coalition (PDC) was formed to promote the growth of Plasma
HDTV in the United States and encourage the understanding of the benefits and
future potential of Plasma HDTV. Founding members are LG Electronics USA,
Panasonic Corporation of North America, and Pioneer Electronics (USA) Inc.

For more information, or to schedule an interview with PDC President Jim
Palumbo, contact:

GLA Communications

Dave Arland

(317) 701-0084

Dave@GLAPR.com

GLA Communications
Dave Arland, 317-701-0084
Dave@GLAPR.com

Copyright Business Wire 2009