First Team(R) and Oodle Fuel Social Sharing of Listings on Facebook and MySpace

COSTA MESA, Calif., Nov. 12 /PRNewswire/ -- In one of the most significant
developments for real estate marketing in years, the partnering of top tier
real estate brokerages including First Team® Real Estate, Southern
California's largest independent real estate company, and Oodle, the fastest
growing online classified network in the U.S., promises to pioneer new
frontiers in commerce opened by social networking venues like Facebook and
MySpace.

The announcement that Oodle and First Team would be joining forces to reap the
property marketing potential, presented by Facebook's 300-plus million active
users and MySpace's 125 million users, will continue to be shared during the
National Association of Realtors 2009 Convention, held Nov. 13 - 16 in San
Diego, CA.

Oodle, known for its innovation in online classified advertising, has powered
Facebook Marketplace since early 2009. When Oodle began exploring the idea of
developing a self-service classifieds platform for real estate brokers and
agents that would allow them to more easily get listings on Facebook and
MySpace, it turned to a few select partners that have long been recognized as
innovators in real estate sales and those with superior reporting and
analytical resources such as First Team Real Estate.

"We're thrilled to start providing our clients with Oodle's valuable new tools
and give their properties increased exposure across the most powerful social
networks," said Cameron Merage, CEO and Founder of First Team Real Estate.

The value of using social networking sites as a venue for classified
advertising in categories such as "furniture" and "rentals" has proved
extremely effective on Facebook because people could instantly share their
finds, opinions, and insights with friends and business associates.

Merage expects over time the same benefits will apply to real estate listings,
with the added advantage of capturing a world-wide audience and maximizing the
exposure of First Team Real Estate's listings for the benefit of its clients
and agents. "Social media has emerged with huge potential to fuel
word-of-mouth referrals in the housing market as a single comment has the
potential to influence thousands," said Craig Donato, CEO of Oodle.

"This is another 'First Team first' - a major partnership with social network
online property classifieds," Ondar Tarlow, Vice President of Marketing and
Public Relations, said. "First Team's 'The NEW Rules of Real Estate®' are
well-known in Southern California as a service standard and brand promise,
which we have faithfully upheld to benefit our clients and agents. Our new
venture with Oodle helps to further expand our online listing syndication
strategy which is another step in line with maximizing demand for our client's
property listings - a critical need in today's diverse and dynamic
marketplace."

The choice of First Team® Real Estate makes perfect sense when looking back at
the business histories of both Oodle and First Team. Both have earned
reputations as innovators in their industries.

As other real estate companies have seen their market share drop in an ailing
real estate climate, First Team has expanded. Industry professionals generally
attribute it to the company's aggressive pursuit of advances in proprietary
technology, marketing tools and well trained and committed real estate agents.

About the Company
Founded by President and CEO Cameron Merage with five agents in one office in
1976, First Team(®) Real Estate and its Family of Companies including Hallmark
Escrow Co., Inc., Coast Cities Escrow and Western Resources Title, have grown
to over 2,000 agents and employees across 56 locations. The company has
responded to changing markets for more than 33 years with innovative programs
and targeted marketing enabling the company to sell more homes in Orange
County in the last ten years than any other brokerage, according to Real Data
Strategies, Inc. First Team® Real Estate, based in Orange County, is the # 1
independent real estate company in Southern California according to the 2008
RIS Media Power Broker Report and has sold more homes over $1 million dollars
in Orange County, CA according to 2009 TRENDGRAPHIX, Inc. report for Orange
County, CA, all residential property types $1 million and above.

First Team wins market share in any economic climate through innovation and
proprietary marketing tools such as "The NEW Rules of Real Estate("), HOT
BUYS(® )and Market Trends(TM) and successfully targets the luxury market with
First Team Estates' "Live Beautifully(®)" campaign. First Team has
relationships with Luxury Portfolio®, the world's top luxury destination
website, and Realtor.com®, Yahoo! Real Estates ®, Zillow® and many more. The
company's "First in our Hearts" Foundation is well known for its generosity to
the Southern California community. First Team and the Merage family are proud
and honored to support Habitat for Humanity of Orange County, allowing
families to realize the dream of home ownership and to experience hope.

About Oodle
Oodle is pioneering the next wave of e-commerce by bridging together social
media with online classifieds. The company operates the largest network of
classifieds services in the US, with a partner network of more than 200
leading brands including Comcast, Cox Broadcasting, Facebook, MySpace and
Wal-Mart. With access to more than 200 million users worldwide, Oodle provides
consumers and local advertisers with a great way to promote their listings.
Oodle also helps buyers by providing them with the most listings, over 500,000
new listings a day aggregated from over 80,000 different sites. With its next
generation platform, Oodle offers media companies and online communities a
great user experience and proven business model for free community
classifieds.

Facebook is a registered trademark of Facebook Inc.
MySpace is a registered trademark of News Corp.
First Team® Real Estate is not affiliated with Oodle, Facebook or MySpace.

SOURCE First Team Real Estate

First Team Real Estate Public Relations, +1-714-557-0771,
WeedaLutfi@firstteam.com, OndarTarlow@firstteam.com