ACCU-CHEK(R) Launches Web Challenge to Bring a Little Fun to an Otherwise Serious Disease - Diabetes: the Born in the USA Meter Skin Design Challenge: Will Your Patriotic Skin Win?

ACCU-CHEK(R) Launches Web Challenge to Bring a Little Fun to an Otherwise
Serious Disease - Diabetes: the Born in the USA Meter Skin Design Challenge:
Will Your Patriotic Skin Win?
Go to www.rockmymeter.com, to create your patriotic skin and see if your
design will be included in future ACCU-CHEK Aviva skin offerings.

INDIANAPOLIS, Nov. 12 /PRNewswire/ -- Wouldn't it be great to design a skin
for your ACCU-CHEK Aviva blood glucose meter and have it end up being a future
ACCU-CHEK skin offering? Chances are, you have already visited
www.rockmymeter.com and tried your hand at a few skin designs. Today, Roche
announced the launch of the Born in the USA Meter Skin Design Challenge, a
response to high traffic to the site, along with friendly competitive spirit.

"We are excited to announce this fun skin design challenge and encourage both
former visitors to the site, as well as newcomers, to try their hand at
designing an ACCU-CHEK Aviva personalized skin design," said Roche Vice
President of Marketing Dan Kane. "The launch of www.rockmymeter.com earlier
in the year was such a hit we decided to create some friendly competition.
We're hopeful some of our ACCU-CHEK® fans will show their pride at using a
meter that's manufactured in the United States by creating fun, patriotic
skins that may be included in future ACCU-CHEK Aviva skin offerings."

Here's how to enter:
-- Create a meter skin using the tools at www.rockmymeter.com
-- Once your skin, music and dance moves are created, hit the "save and
enter challenge" button
-- Register for the site if you haven't already, or simply login and
agree
to the terms and conditions of the challenge

-- Hit SAVE

Enter your skin design before the deadline, which is February 28, 2010.

All site visitors have the opportunity to vote for their favorite designs.
From the top 50 vote-getters, Roche Diabetes Care Marketing management will
choose four winners and those four skins will actually replace four of the
five current skins designs in a currently available meter skins pack. Each
person can only have one winning skin. Winners will be notified by email on or
about March 15, 2010 and then announced on www.rockmymeter.com. Please go to
the site for the official rules, eligibility, awarding of prizes and other
pertinent information.

About Roche Diabetes Care
Roche Diabetes Care is a pioneer in the development of blood glucose
monitoring systems and a global leader for diabetes management systems and
services. For more than 30 years, Roche has been committed to helping people
with diabetes live lives that are as normal and active as possible and has
been helping healthcare professionals manage their patients' condition in an
optimal way. Today, the ACCU-CHEK portfolio offers people with diabetes and
healthcare professionals innovative products, services and comprehensive
solutions for convenient, efficient and effective diabetes management--from
blood glucose monitoring through information management to insulin delivery.
The ACCU-CHEK brand encompasses blood glucose meters, infusion pumps, lancing
and data management systems.

For more information, please visit accu-chek.com.

About Roche
Headquartered in Basel, Switzerland, Roche is a leader in research-focused
healthcare with combined strengths in pharmaceuticals and diagnostics. Roche
is the world's largest biotech company with truly differentiated medicines in
oncology, virology, inflammation, metabolism and CNS. Roche is also the world
leader in in-vitro diagnostics, tissue-based cancer diagnostics and a pioneer
in diabetes management. Roche's personalized healthcare strategy aims at
providing medicines and diagnostic tools that enable tangible improvements in
the health, quality of life and survival of patients.

In 2008, Roche had over 80,000 employees worldwide and invested almost 9
billion Swiss francs in R & D. The Group posted sales of 45.6 billion Swiss
francs. Genentech, United States, is a wholly owned member of the Roche Group.
Roche has a majority stake in Chugai Pharmaceutical, Japan. For more
information: www.roche-diagnostics.us.

All trademarks used or mentioned in this release are protected by law.

For further information, please contact:
Julie Vincent
Public Relations Manager
ACCU-CHEK® Brand
julie.vincent-jv1@roche.com
317-521-1910

SOURCE Roche Diabetes Care

Julie Vincent, Public Relations Manager of ACCU-CHEK® Brand, +1-317-521-1910,
julie.vincent-jv1@roche.com