Talisman to Deliver Real-time Intelligence and Measurement of Mobile Marketing Campaigns at Amusement Parks and Attractions

LAS VEGAS--(Business Wire)--
VentureAxis (www.ventureaxis.com), a private firm dedicated to solutions for
enhancing multichannel customer experience, and RFID n Print Pty. Ltd,
(www.rfidnprint.com.au) of New South Wales, Australia, announced today the
formation of Talisman (www.talismanrewards.com), a new business focused on
delivering real-time business intelligence for brand rewards and mobile
marketing at amusement parks and attractions in the leisure, entertainment and
hospitality markets worldwide.

Details of the new Talisman service, including a new product demonstration, will
be revealed at a press conference at 10 am PST, Wednesday, Nov 18, 2009 at the
4ID Solutions booth #1059 at the International Association of Amusement Parks
and Attractions (IAAPA) tradeshow, Nov. 16 - 20, 2009, at the Las Vegas
Convention Center. Talisman will describe how its new service will help
amusement park operators and their affiliated partners grow their business,
brands and revenues and elevate the guest to an interactive brand relationship.

Headquartered in Las Vegas, Talisman is led by John Keast, co-founder and
president, and Cindy McNamara, co-founder and vice president of business
development. They have collaborated with Bruce Hegan, founder and president of
RFID n Print Pty. Ltd, a manufacturer specializing in RFID, bar-coded and
imprinted wristbands, on the definition and delivery of the new Talisman
service. The Talisman team brings more than 40 years of industry expertise to
their collaboration.

According to the publication Amusement Business, 341 million people visited the
400 parks and attractions in the U.S. in 2007 generating $12 billion in revenue.
There are approximately 300 amusement parks in Europe. In 2003, Europe`s top ten
theme parks had 40 million visitors. Four of the world`s top ten most visited
amusement parks are in Asia.

"Talisman" and "Instant Rewards. Real time Intelligence." are service marks of
VentureAxis, Inc.

Talisman
Carol Broadbent, 650-787-5400
VP Marketing
John Keast, 702-273-7894
Co-Founder & President

Copyright Business Wire 2009