Cherokee Inc. Signs Exclusive License in the People`s Republic of China for Its Cherokee Brand

VAN NUYS, Calif.--(Business Wire)--
Cherokee Inc. (NASDAQ: CHKE), a leading licensor and global brand management
company, announced today that it has entered into an exclusive international
license agreement for its Cherokee brand with RT Mart Stores, a division of
Ruentex Industries Limited, a 45-year-old textile, retail and trading company.
The multi-year agreement covers a wide range of categories including men`s,
women`s and children`s clothing, footwear and accessories, as well as home
textiles. RT Mart is one of the leading and fastest growing retailers in China.
Operating over 125 hypermarket stores, RT Mart`s success is driven by their
focus on the regional requirements and needs of their consumers.

Peter Huang, CEO & President, RT Mart, said, "Cherokee, as one of the few family
lifestyle brands with global appeal covering a wide range of product categories,
will add significant growth and profit to our apparel and non-foods business and
will translate well with our customers` desire for style, quality and value. In
addition, as we continue with our plan to open more stores throughout China,
Cherokee will become one of the larger family brands in our country. We look
forward to working closely with the Cherokee team and share much success
together."

Larry Sass, Executive Vice President, Cherokee Inc., said, "We are pleased to
announce our new partnership with RT Mart. RT Mart, with its retail knowledge,
merchandising and sourcing expertise, creates an ideal partnership for Cherokee
in China." Sass added, "By developing distribution in China, we have now
achieved another significant goal in our `world brand` strategy and are proud to
have licensed Cherokee in over twenty countries and five continents. Over the
coming months, we plan to build upon our strategy throughout Asia as well as
Australia, Europe, Russia and Latin America."

Fransisca Chang, Senior Regional Director, Cherokee Inc., said, "RT Mart is the
premier retailer in China. We are honored and excited to partner with such a
great company as RT Mart and look forward to working closely with their teams to
develop, launch and grow the Cherokee brand throughout China."

About Cherokee Inc.

Cherokee Inc., based in Van Nuys, is a marketer, licensor and manager of a
variety of brands it owns (Cherokee, Sideout, Carole Little and others) and
represents. Currently, Cherokee has licensing agreements in a number of
categories, including family apparel, fashion accessories and footwear, as well
as home furnishings and recreational products. Premier clients for the Cherokee
brand around the world include Target Stores (U.S.), Tesco (U.K., Ireland and
certain other European countries), Zellers (Canada), Pick `n Pay (South Africa),
Grupo Pão de Acucar (Brazil), S.A.C.I. Falabella (Chile and Peru), Arvind Mills
(India), Shufersal LTD. (Israel), Comercial Mexicana (Mexico) and Eroski
(Spain). Premier clients for Cherokee`s other brands include the TJX Companies
(U.S., Canada and Europe) for the Carole Little brands, and Shanghai Bolderway
(China) for the Sideout Brand. Cherokee also placed the Norma Kamali brand with
Wal-Mart.

Statements included within this news release that are not historical in nature
constitute forward-looking statements for the purposes of the safe harbor
provided by the Private Securities Litigation Reform Act of 1995. When used, the
words "anticipates", "believes", "expects", "may", "should" and similar
expressions are intended to identify such forward-looking statements.
Forward-looking statements included in this press release (including, without
limitation, express or implied statements regarding anticipated growth in
international markets, future dividend payments, anticipated free cash flows and
potential future business development) involve known and unknown risk and
uncertainties that may cause the actual results, performance or achievements of
the Company to be materially different from any future results, performance or
achievements expressed or implied by such forward-looking statements. Such risks
and uncertainties, include, but are not limited to, the effect of national,
international and regional economic conditions, the financial condition of the
apparel industry and the retail industry, the overall level of consumer spending
domestically and internationally, the effect of intense competition in the
industry in which the Company operates, adverse changes in licensee or consumer
acceptance of products bearing the Company`s brands as a result of fashion
trends or otherwise, the ability and/or commitment of the Company`s licensees to
design, manufacture and market Cherokee, Sideout and Carole Little branded
products, the Company`s dependence on a select group of licensees for most of
the Company`s revenues, the Company`s dependence on its key management personnel
and adverse determinations of claims, liabilities or litigations. A further list
and description of these risk, uncertainties and other matters can be found in
the Company`s Annual Report on Form 10-K for Fiscal Year 2009, and in its
periodic reports on Forms 10-Q and 8-K (if any). Undue reliance should not be
placed on the forward-looking statements contained herein because some or all of
them may turn out to be wrong. The Company disclaims any intent or obligation to
update any of the forward-looking statements contained herein to reflect future
events and developments.

Cherokee Inc.
Russell J. Riopelle, Chief Financial Officer
818-908-9868
or
Integrated Corporate Relations, Inc.
John Mills
310-954-1100

Copyright Business Wire 2009