Threader Urban Clothing Partners With America's Best Dance Crew 4 Champions: We Are Heroes

* Reuters is not responsible for the content in this press release.

Thu Nov 12, 2009 2:45pm EST

  LOS ANGELES, CA, Nov 12 (MARKET WIRE) -- 
Streetwear company Wildchild Nation, LLC announces a new partnership with
We Are Heroes, champions of season four of MTV's hit show, "America's
Best Dance Crew." Wildchild Nation will provide online distribution of We
Are Heroes' collection of garments and products as part of Threader, the
first online urban clothing marketplace for the dance and entertainment
industries.

    Crew member Alison Iannucci said, "Winning MTV's 'America's Best Dance
Crew' immediately opened the door to lots of opportunities for
merchandising, but we immediately sought out Threader, as their reputation
of success preceded them. It's been a pleasure working with the Threader
team, and we're excited to be able to offer our fans a way to support and
represent."

    Wildchild Nation co-founder, Luam, commented, "As the first all-female
crew to win ABDC, We Are Heroes has a unique opportunity to be able to
inspire and positively affect the lives of all their fans. Helping them
create streetwear and market it through Threader gives their fans a way
to take a tangible piece of the crew home."

    Wildchild Nation is working with We Are Heroes not only on distribution
through Threader, but they also manufacture We Are Heroes' merchandise.
"One of the benefits of working with Wildchild Nation is that they are a
one-stop-shop for all of our merchandise needs -- from manufacturing to
online distribution," crew member Riquel Olander said.

    Be a part of the story; the hip hop clothing can be found at:
www.threaderstyle.com.

    About Wildchild Nation

    Wildchild Nation is a lifestyle urban clothing company based in New York
City. Wildchild Nation's urban clothing brand, Wildchild, produces men's
and women's quality, trend-right designs influenced by the Soho, urban
wear, streetwear, and vintage markets. Their Threader brand is the first
Website of its kind in the streetwear dance industry offering everything
from basic fulfillment of products, warehousing and customer support to
private labeled manufacturing of garments.

    About We Are Heroes

    We Are Heroes is an all-female, popping, dynamic dance crew that was
crowned Champions of America's Best Dance Crew. They are able to connect
with all audiences because of their diversity, talent, and personal
stories. These girls take chances, know their foundations, and create a
dance style new to the public eye.

    Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1113911


Contacts
Traci Copeland
Wildchild Nation, LLC
718.450.3884
Email Contact

Jesse Lee Santos
We Are Heroes, LLC
818.408.9930
Email Contact

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