Arasan Claims Worldwide Dominance in Design Wins for Flash Memory Card Interface...

Arasan Claims Worldwide Dominance in Design Wins for Flash Memory Card Interface
IP

SAN JOSE, Calif., Nov. 12, 2009 (GLOBE NEWSWIRE) -- Arasan Chip Systems today
announced its dominant position as a provider of Flash Memory Card Interface IP
for the growing consumer and portable electronics market. Since its formation in
2000, the company's IP has shipped in over a billion system-on-chip (SOC)
components found in mobile phones, digital audio players, car navigation
systems, electronic books, and others. An active member and participant in the
SD (Secure Digital), CF (CompactFlash), MMC (Multimedia Card), Memory Stick,
ONFI (Open NAND Flash Interface), and MIPI(R) (Mobile Industry Processor
Interface) Associations, Arasan's IP has been developed with a comprehensive
understanding of each interface specification. This explains why Arasan's IP has
over 250 licensees including wide adoption by Tier 1 OEMs and Fabless
semiconductor design houses. Arasan's list of licensees provides credence for
the claim http://www.arasan.com/customers/customer.php.

Scottsdale, Arizona market research firm In-Stat expects worldwide NAND flash
revenues to reach $61 billion by 2021 growing at a compound annual growth rate
of 29.7 percent from 2007 to 2012. In-Stat declared that the top four
applications for NAND flash will remain MP3 players and PMPs, mobile handsets,
after-market cards, and USB Flash Drives, collectively with a combined market
share of more than 80 percent over the next couple of years. Ram Gopalan,
Arasan's Senior Director of Marketing stated, "With IP offerings spanning every
version of each major flash memory interface specification that can be found in
consumer devices as diverse as mobile phones and video game consoles like the
Nintendo Wii to the latest generation netbooks, Arasan continues to ride this
high-growth flash memory wave ahead of its competitors."

"Arasan's leadership has resulted from several factors," said Prakash Kamath,
Vice President of Engineering at Arasan. "One factor is being consistently first
to market with next generation interface IP for each interface standard and its
derivatives. Being first immediately after a standard is released provides a
competitive advantage to our customers. Another factor is the number of
successful designs that are shipping with Arasan's IP-nothing is more assuring
to SoC designers than IP that has been shipping in production silicon for over
five years. A third factor is providing a complete solution: RTL source code for
IP core, synthesis scripts, verification IP, test environment and software
stacks. Only by providing all of these elements will a licensee be able to
successfully incorporate an IP block into his larger SoC."

About Arasan

Arasan Chip Systems - Enabling Technology Adoption Through Total Solutions - The
Bus Stops Here!

Arasan Chip Systems Inc. (www.arasan.com), based in San Jose, CA, USA, is a
world-leading supplier of SoC Intellectual Property solutions. Arasan delivers
technology-leading Bus IP solutions like MIPI, SD / SDIO, USB, PCI, Ethernet,
MMC, CE-ATA, CF+, NAND and more, to the global electronics market. Arasan's
Total Solution Approach includes RTL IP cores, Verification IP (VIP), Portable
Software Drivers / Stacks, Hardware Development Kits, Validation Platforms and
Design Services. Arasan's IP Solutions portfolio enables designers to accelerate
their development and minimize the risks associated with production of complex
system-on-chip (SoCs). Arasan provides a competitive advantage through a
combination of domain expertise, silicon proven IP, hardware / software tools,
and customization services.

Catch Arasan on Twitter at www.twitter.com/arasan_chip_sys

The Arasan Chip Systems, Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=2738

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CONTACT: Arasan Chip Systems, Inc.
Sales Contact
Richard Timpa
408-282-1600 x104
timpa@arasan.com
PR Contact
Jonah McLeod
408-282-1600 x123
jonah@arasan.com