Simtrol Announces Deal with Partner Strike Industries

Transaction Leverages Industry Reputation and Execution Ability

NORCROSS, Ga., Nov. 12 /PRNewswire-FirstCall/ -- Simtrol, Inc. (OTC Bulletin
Board: SMRL), an innovative developer of enterprise-class software solutions
that manage the extended network of connected devices, today announced the
sale of its Visitor(TM) and Scheduler(TM) products to its partner Strike
Industries, Inc.

In the transaction, the Company assigned ownership of its Simtrol Visitor(TM)
and Simtrol Scheduler(TM) software, granting Strike Industries the right to
modify, advertise, promote, market, and license the software in exchange for a
cash payment, a secured note, plus a royalty stream from future sales of the
software. The products support and enable software-based management and
delivery of prisoner visitation in a truly scalable and cost-effective way.

"We are excited to leverage Strike's deep industry expertise and sterling
reputation with their clients to bring our technology solutions to the large
and growing corrections market," stated Oliver Cooper, Simtrol President and
CEO. "Strike has made a substantial investment into this product and we have
entered into an ongoing financial relationship which is consistent with our
strategy of working with our partners to maximize the value of our assets."

"Simtrol's Device Manager(TM) represents state of the art technology which has
been applied to solve major problems in the corrections market. We have
demonstrated its value through the mutual successes we have had with customers
utilizing the Visitor(TM) and Scheduler(TM) products," said Pat Sellati, CEO
of Strike. "This is a large marketplace with the opportunity for substantial
growth as new technologies are deployed to facilitate jail operations. In
addition, our ongoing economic arrangement with Simtrol aligns our interests
and furthers our partnership - a true win-win. Ownership of the products gives
us true control of our destiny."

About Simtrol

Simtrol solutions enable enterprises to thrive in an increasingly complex
world. Simtrol's Device Manager(TM) software powers enterprise-wide solutions
that manage, control, maintain, and diagnose non-traditional connected assets.
For more information about Simtrol, please visit www.simtrol.com.

This announcement may contain forward-looking statements pursuant to the
"safe-harbor" provisions of the Private Securities Litigation Reform Act of
1995. These forward looking statements involve risks and uncertainties such as
product demand, market and customer acceptance, the effect of economic
conditions, competition, pricing, development difficulties, foreign currency
risks, costs of capital, continued certification by credit card associations,
the ability to consummate and integrate acquisitions, and other risks detailed
in the Company's SEC filings, including the most recently filed Form 10-Q or
Form 10-K, as applicable. The Company undertakes no obligation to revise any
of these statements to reflect future circumstances or the occurrence of
unanticipated events.

Device Manager is a trademark of Simtrol, Inc. All other brands, logos,
products or company names are the copyrights and/or trademarks of their
respective holders.

Contact-Investor Relations
Phone: 678-533-1292
Email: simtrolir@simtrol.com

SOURCE Simtrol, Inc.

Investor Relations: +1-678-533-1292, simtrolir@simtrol.com