Sonic Innovations Named as CES Innovations 2010 Design and Engineering Award Honoree

Sonic Innovations Named as CES Innovations 2010 Design and Engineering Award
Honoree
Sonic's Touch(R) hearing aid named Best of Innovations Honoree in the Health
and Wellness category.

SALT LAKE CITY, Nov. 12 /PRNewswire-FirstCall/ -- Sonic Innovations has been
named an International CES Innovations 2010 Design and Engineering Awards
Honoree for the company's Touch hearing aid. Touch was named the Best of
Innovations Honoree in the Health and Wellness category. Products entered in
this prestigious program are judged by a preeminent panel of independent
industrial designers, engineers and members of the media to honor outstanding
design and engineering in cutting edge consumer electronics products across 36
product categories.

The prestigious Innovations Design and Engineering Awards have been
recognizing achievements in product design and engineering since 1976. It is
sponsored by the Consumer Electronics Association (CEA)®, the producer of the
International CES, the world's largest consumer technology tradeshow, and
endorsed by the Industrial Designers Society of America (IDSA), the voice of
industrial design, committed to advancing the profession through education,
information, community and advocacy. Products chosen as an Innovations
honoree reflect innovative design and engineering of the entries. Examples may
include the first time various technologies are combined in a single product
or dramatic enhancements to previous product designs.

The Innovations entries are judged based on the following criteria:
-- Engineering qualities, based on technical specs and materials used
-- Aesthetic and design qualities, using photos provided
-- The product's intended use/function and user value
-- Unique/novel features that consumers would find attractive

-- How the design and innovation of the product compares to other
products
in the marketplace

"We are pleased to be awarded this honor from CEA for the sophisticated design
and engineering of this innovative hearing device. The Touch product
represents a major step forward for Sonic Innovations and our industry as a
whole. In addition to its sophisticated design, Touch is incredibly small in
size, has great ease of use features and it has the best moisture resistance
of any receiver-in-canal product on the market," said Sonic Innovations CEO,
Sam Westover.

Touch is available at three technology levels and comes in a choice of five
base colors and 15 accent color clips. The three Touch products are readily
identified by the number of processing channels. Touch 6 has six channels and
two programs, Touch 12 has 12 channels and three programs, and Touch 24 has 24
channels, four programs and voice alerts. Westover noted that the Touch
products incorporate many of the sound processing technologies present in
Sonic Innovations' Velocity(TM) series of hearing solutions. Touch provides
natural sound quality, superior noise reduction and the finest directionality,
driven by Sonic's unique DIRECTIONALfocus® technology.

Sonic Innovations' Touch will be displayed at the 2010 International CES,
which runs January 7-10, 2010 in Las Vegas, Nevada. The Innovations Design and
Engineering Showcase will feature honorees by product category in the Grand
Lobby of the Las Vegas Convention Center and will also be featured at CES
Unveiled: The Official Press Event of the International CES on Tuesday,
January 5, 2010.

Innovations 2010 Design and Engineering honoree products are featured on
www.CESweb.org/Innovations, which lists product categories, as well as each
product name, manufacturer information, designer, description, photo and URL.

ABOUT SONIC INNOVATIONS:
Sonic Innovations, headquartered in Salt Lake City, Utah, has international
offices and manufacturing centers across the globe. In conjunction with their
distributor partners, Sonic Innovations has provided hearing care services and
solutions in more than 25 countries and the company's partners have prescribed
more than 1 million Sonic hearing instruments and can be found online at
www.sonici.com. Sonic Innovations is part of the Otix Global, Inc. family
(Nasdaq: OTIX), which can be found online at www.otixglobal.com.

SOURCE Sonic Innovations

Therese Clay of XO Marketing, +1-801-541-9244, therese@xomktg.com, for Sonic
Innovations