Shot Spirits Corporation Launches Strategic Marketing Campaign to Target the $21 Billion Premium Beverage Industry

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Thu Nov 12, 2009 4:21pm EST

Shot Spirits Corporation Launches Strategic Marketing Campaign to Target the
$21 Billion Premium Beverage Industry


LEESBURG, Va., Nov. 12 /PRNewswire-FirstCall/ -- Shot Spirits Corporation
(Pink Sheets: SSPT) is pleased to announce that the Company has launched a
strategic marketing campaign to add premium beverages to the single serve
"ready to drink" product line as well as expand distribution both in the
United States and abroad.  According to Packaged Facts.com, sales of premium
beverages in the United States alone were $21 Billion in 2007 and the new
management will be leveraging their relationships in the industry in order to
expand presence in the market place. 

Shot Spirits Corporation, through their partnership with the Beverage Pouch
Group, is an innovator in the beverage and service industry with the flavors
of the ShotPak® brand.  Beverage Pouch Group's ShotPak® Cocktails and STR8UP
Spirits brands are packed in their patented StandUp pouch with easy-tear open
feature. ShotPak® Cocktails offer a range of unique products, ready-to-drink
for people on-the-go. Shot Spirits Corporation is targeting to assist in the
distribution in supermarkets, liquor stores, as well as bars, restaurants, and
sporting venues across the globe. 

"We are looking forward to increasing sales of the Beverage Pouch Group's
ShotPak® products through our strong relationships throughout the premium
beverage industry," stated Brian Barrett, President and Chairman of Shot
Spirits Corporation. 

About Shot Spirits Corporation, Inc.:

Shot Spirits Corporation, Inc. is a beverage company focused on innovative
products for the on-premise and off-premise market place.  Shot Spirits and
Beverage Pouch Group (BPG), a prolific innovator of pouch designs and
structures for lifestyle beverages, are pioneers in the single serve Ready to
Drink alcohol category.  Through the partnership, they have developed a full
line of straight spirits and mixed shots. All of the shots are packaged in
eco-friendly patented plastic pouches for the person on the go or engaged in
an active lifestyle.

Safe Harbor Act: This release includes forward-looking statements made
pursuant to the safe harbor provisions of the Private Securities Litigation
Reform Act of 1995 that involves risks and uncertainties including, but not
limited to, the impact of competitive products, the ability to meet customer
demand, the ability to manage growth, acquisitions of technology, equipment,
or human resources, the effect of economic business conditions, and the
ability to attract and retain skilled personnel. The Company is not obligated
to revise or update any forward-looking statements in order to reflect events
or circumstances that may arise after the date of this release.

www.shotspiritscorporation.com. 

SOURCE  Shot Spirits Corporation, Inc.

Investor Relations, Shot Spirits Corporation, +1-407-389-5900
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