Healthy Eating Winning the Battle at the Shopping Cart, New Colman Brohan Davis Study Finds

Healthy Eating Winning the Battle at the Shopping Cart, New Colman Brohan
Davis Study Finds

CHICAGO, Nov. 12 /PRNewswire/ -- A new study by Chicago marketing firm Colman
Brohan Davis finds consumers are making food purchase decisions based on
healthy ingredient and nutrition considerations. They routinely seek out
information online to help in their decision-making. Very few are influenced
solely by brand name. That's good news for family health, notes Colman Brohan
Davis CEO Lori Colman.

The Colman Brohan Davis 2009 Consumers Food Shopping Survey(TM) canvassed over
200 adults, ages 20 plus. They were asked to rank 12 decision factors when
purchasing food. The No. 1 and No. 2 most important factors were taste and
cost. "That's an expected outcome," says Colman. "We look more at data around
ingredients, nutrition and sustainability. This is the second year in a row
brand name was in dead last place as a decision factor."

Colman delivered the research findings today at the Supply Side West
Conference in Las Vegas, the world's largest for food ingredients companies.

What matters most when making food purchases

1. Taste 7. Sustainability
2. Cost 8. Shelf life
3. Ingredients 9. Organic
4. Nutrition labels 10. Packaging
5. Fat content 11. Fair trade
6. Locally grown 12. Brand name

Women and men study nutrition labels

Consumers study nutrition labels closely. Virtually 100 percent of respondents
said they read nutrition labels "always" or "sometimes." When asked, "Do
ingredients influence your purchase?" over 80 percent said "yes." In order of
priority, women are "always" interested in: fat, calories, sugar, fiber and
protein. Men are "always" interested in: fat, calories, sugar, protein and
preservatives.

Consumers seek information online

The survey found over 75 percent of respondents also get nutritional
information from a wide range of online sites: government (FDA, EPA), farm
markets, food manufacturers, food stores, media, restaurants, book publishers,
weight management groups, organizations and associations. Search engines,
Wikipedia and blogs were also mentioned.

"Consumers are steadily marching toward healthier eating," observes Colman.
"They are careful about spending but want to make better choices. And men are
evolving into conscientious shoppers. This is good news for societal and
personal health."

Colman Brohan Davis http://www.cbdmarketing.com is an award-winning marketing
firm with extensive experience in food and food ingredients. Download the
white paper "Getting in Front of the Next Food Revolution" http://bit.ly/EvwGt
.

SOURCE Colman Brohan Davis

Jean Ban of Colman Brohan Davis, +1-312-661-1050, or cell, +1-312-259-4648,
jban@cbdmarketing.com