Safeway -- the First Major Supermarket Chain to Offer iPura From Global Food Technologies

SAN RAMON, CA, Nov 12 (MARKET WIRE) --
Global Food Technologies ("GFT"), a California-based life science company
specializing in food safety, today announced the commencement of
deliveries of its iPura brand tilapia to Safeway. iPura, the world's
first food safety brand, will be in the service counter of Safeway
supermarkets by the end of the month.

"We are thrilled to have the opportunity to become a supply partner for
Safeway because of their unrivaled reputation for leadership in food
safety and environmental responsibility," stated Keith Meeks, President
of GFT. "iPura was designed to provide greater control over the
processing and distribution phases by implementing proprietary
extraordinary precautions, thereby earning the trust of food
distributors, retailers and consumers. This is especially important with
seafood sourcing where over 80 percent of the seafood consumed in the US
originates overseas. We provide the technology, hardware and manpower
on-site to achieve what we refer to as The Highest Standard in Food
Safety," Meeks added.

Aaron Ormond, VP of Food Safety for GFT, explained, "iPura contracts with
premier aquaculture producers to assure we start with high quality
products, which marks only the beginning of our commitment to provide the
best quality seafood in the industry. With our unique 'boots on the ground
every day' approach, the iPura on-site food safety and quality assurance
team, including microbiologists, system operators, technicians, and
quality assurance personnel, execute extraordinary science-based controls
to mitigate and reduce the proliferation of pathogens and spoilage
organisms on both the raw material and within the processing environment.
iPura assures safety and quality at a level unmatched in the industry."

"Food safety and quality are the main concerns of food executives and
iPura has taken food safety and quality to a new level with patented
organic technologies and security controls throughout the supply chain.
iPura is a fantastic solution to many of today's critical supplier
issues," stated Tom DeMott, COO of Encore Associates, a sales and
marketing advisory group.

iPura tilapia was launched in March at the International Boston Seafood
Show. GFT has plans to introduce striped pangasius, steelhead, salmon and
shrimp under the iPura label. "We have over a dozen regional distributors
and I think we can expect to see iPura products in more stores and on many
restaurant menus in the very near future," commented Robert Clark,
Director of Marketing for GFT, who was also quick to point out, "iPura
isn't just about health and sustainability; iPura also won the American
Masters of Taste gold medal as the best tasting tilapia in the US."

For more information about iPura visit www.iPura.com

Global Food Technologies, Inc contact:
Nicole Tidwell
(877) 694-7872

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