Market Force Adds Expertise in Social Media and Marketing, Naming Janet Eden-Harris as Company`s CMO and Senior Vice President of Strategy

LOUISVILLE, Colo.--(Business Wire)--
Market Force Information, Inc. (www.marketforce.com), the world`s leading
customer intelligence solutions company, today announced the addition of Janet
Eden-Harris to the company as chief marketing officer and senior vice president
of strategy. With deep experience in marketing, research and information
services, Eden-Harris will lead the company`s focus on growth with an emphasis
on innovation.

Founded in 2005, Market Force has grown rapidly over the past several years with
the acquisitions of several companies becoming the leading provider of customer
intelligence solutions. The company provides a suite of integrated solutions
that includes mystery shopping, merchandising, real-time customer satisfaction
feedback and sophisticated analytics capabilities. The company now commands a
field force of almost 300,000 that can collect information from stores,
restaurants, theaters and banks throughout North America.

Eden-Harris will assume overall responsibilities for marketing, product
management and corporate strategy at Market Force and will help drive efforts to
reshape the industry around Customer Intelligence solutions, which will comprise
all aspects of consumer experience, opinion and observational data.

"There is nothing more exciting than the idea of transforming an industry," said
Eden-Harris. "Market Force has that promise. By providing our clients with a
full breadth of customer intelligence through on-the-ground, real-time customer
viewpoints; Market Force enables our clients to truly delight their customers."

Prior to Market Force, Eden-Harris was CEO of Umbria, a Boulder-based social
media research company which was acquired by J.D. Power and
Associates/McGraw-Hill, Inc. in 2008. Before that, she was executive vice
president and chief marketing officer for Information Resources Inc., executive
vice president and chief marketing officer for i2 Technologies and also chief
marketing officer for Aspect Development.

"Janet comes to us with a long, sustained track record of innovative marketing
and new product successes," said CEO, Karl Maier. "She will drive development
and execution of all demand generation programs, thought leadership and new
products ideas - the most important drivers of our revenue growth. We are
thrilled to have her join the Market Force team."

About Market Force Information

Market Force Information, Inc. is the leading global customer intelligence
solutions company for multi-location businesses including major retailers,
restaurants, grocery and convenience stores, financial institutions,
entertainment studios and consumer packaged goods companies. With more than 120
years of combined industry experience, Market Force Information has pioneered
the industry with a suite of customer experience information solutions - from
300,000 field associates, to real customer surveys, to proprietary decision
support tools - that provides a holistic view of the customer`s on-site
experience and identifies the actions required at the store level to increase
customer loyalty and improve financial performance. For more information, please
visit: www.marketforce.com and follow us on Twitter @marketforce.

Market Force Information, Inc.
Rushton McGarr, 303-402-6916
rushton@marketforce.com

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