Sonic Innovations Named as CES Innovations 2010 Design and Engineering Awards Honoree

Sonic`s Touch® Hearing Aid Named Best of Innovations Honoree in the Health and
Wellness Category
SALT LAKE CITY--(Business Wire)--
Sonic Innovations (www.sonici.com) was named an International CES Innovations
2010 Design and Engineering Awards Honoree for the company`s Touch hearing aid
and awarded Best of Innovations Honoree in the Health and Wellness category.
Products entered in this prestigious program are judged by a preeminent panel of
independent industrial designers, engineers and members of the media to honor
outstanding design and engineering in cutting-edge consumer electronics products
across 36 product categories.

The Innovations Design and Engineering Awards has been recognizing achievements
in product design and engineering since 1976. It is sponsored by the Consumer
Electronics Association (CEA)®, the producer of the International CES, the
world`s largest consumer technology tradeshow, and endorsed by the Industrial
Designers Society of America (IDSA), the voice of industrial design, committed
to advancing the profession through education, information, community and
advocacy. Products chosen as an Innovations honoree reflect innovative design
and engineering of the entries. Examples may include the first time various
technologies are combined in a single product or dramatic enhancements to
previous product designs.

Innovations entries are judged on the following criteria:

* Engineering qualities, based on technical specs and materials used
* Aesthetic and design qualities, using photos provided
* The product`s intended use/function and user value
* Unique/novel features that consumers would find attractive
* How the design and innovation of the product compares to other products in the
marketplace

"We are pleased to be awarded this honor from CEA for the sophisticated design
and engineering of this innovative hearing device. The Touch product represents
a major step forward for Sonic Innovations and our industry as a whole. In
addition to its sophisticated design, Touch is incredibly small in size, has
great ease-of-use features, and it has the best moisture resistance of any
receiver-in-canal product on the market," said Sonic Innovations CEO Sam
Westover.

Touch is available at three technology levels and comes in a choice of five base
colors and 15 accent color clips. The three Touch products are readily
identified by the number of processing channels. Touch 6 has six channels and
two programs, Touch 12 has 12 channels and three programs, and Touch 24 has 24
channels, four programs and voice alerts. Westover noted that the Touch products
incorporate many of the sound processing technologies present in Sonic
Innovations` Velocity series of hearing solutions. Touch provides natural sound
quality, superior noise reduction and the finest directionality, driven by
Sonic`s unique DIRECTIONALfocus® technology.

Sonic Innovations` Touch will be displayed at the 2010 International CES,
January 7-10, 2010, in Las Vegas, Nevada. The Innovations Design and Engineering
Showcase will feature honorees by product category in the Grand Lobby of the Las
Vegas Convention Center and will be featured at CES Unveiled: The Official Press
Event of the International CES on Tuesday, January 5.

Innovations 2010 Design and Engineering honoree products are featured on
www.CESweb.org/Innovations.

ABOUT SONIC INNOVATIONS:

Sonic Innovations, headquartered in Salt Lake City, Utah, has international
offices and manufacturing centers across the globe. In conjunction with their
distributor partners, Sonic Innovations has provided hearing care services and
solutions in more than 25 countries and the company`s partners have prescribed
more than 1 million Sonic hearing instruments and can be found online at
www.sonici.com. Sonic Innovations is part of the Otix Global, Inc. family
(NASDAQ: OTIX), which can be found online at www.otixglobal.com.

XO Marketing
Therese Clay, 801-541-9244
therese@xomktg.com

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