Muscle Flex CEO Danny Alex to Participate on the American Music Award's Pre-Show November 22, 2009

LOS ANGELES, CA, Nov 12 (MARKET WIRE) --
Muscle Flex Inc. (PINKSHEETS: MFLI) (www.MuscleFlexInc.com) and dick
clark productions (www.dickclarkproductions.com) jointly announced today
that Muscle Flex CEO Danny Alex will participate live on the American
Music Awards online pre-show on November 22, 2009. Muscle Flex brands
will be referenced during his segments which will focus on fitness and
lifestyle. The introduction was made by its marketing partner TLK Fusion
(www.TLKFusion.com).

The AMAs will broadcast live from the Nokia Theatre LA LIVE on Sunday
November 22 (8-11 p.m. EASTERN and PACIFIC) on ABC. dcp associates
Premiere Entertainment will provide production services on the
multi-camera red carpet event and USTREAM will power the live stream to a
series of dcp developed video widgets. This exclusive pre-show webcast,
presented by Coca-Cola, will begin on Sunday November 22, 2009 at 3:00 PM
(PT) / 6:00 PM (ET) and can be viewed on ABC.com, USTREAM.tv/ASNLive, the
official AMA fan page on Facebook and partner sites mycokerewards.com and
mycoke.com as well as MuscleFlexInc.com and other sites around the globe.

The introduction to Dick Clark Productions was made by its partner, TLK
Fusion Entertainment (www.TLKFusion.com) which it just recently signed for
an ongoing agreement with designed to promote Muscle Flex and its colorful
spokesperson and CEO, Danny Alex, through nationally based media,
promotions and entertainment television and broadcast programs. With TLK
Fusion's powerful relationships in the entertainment industry, Muscle Flex
will be positioned side by side with Hollywood's elite power companies and
individuals. TLK Fusion Entertainment will work with Muscle Flex on an
ongoing North American marketing and promotions campaign as well as
consulting services that are sure to transcend Muscle Flex to a very
prominent and nationally visible echelon. TLK Fusion is developing a 360
degree marketing plan for Muscle Flex, including public relations,
nationwide promotions, charitable alignments and strategic partnerships.
TLK Fusion is one of Hollywood's most influential Marketing Firms and
presides over intimate relationships with some of North America's most
prominent media, television and online entities.

Rachel Wagner, VP of Corporate Alliances at Dick Clark Productions,
commented, "Danny Alex and Muscle Flex are going to be an exciting
inclusion into the AMA Online pre-show event. We are planning one of the
largest and most viewed online media events to date with this year's AMAs
and are excited that Danny Alex and Muscle Flex are bringing their
authentic and original fitness and lifestyle ideology and brands to the
AMA Pre-show."

"This is truly an exciting way to bring Muscle Flex and our brands to
millions of people on a nation-wide basis and to be directly associated
with, not only one of the biggest awards shows globally, but to also have
the pleasure of working with a media titan and pioneer like dick clark
productions," commented Danny Alex, CEO and Founder of Muscle Flex. "The
people at dick clark productions have been amazing and it's an amazing
opportunity that I hope will lend itself to more down the road. Ken and
Tracy at TLK Fusion have certainly proved very quickly that they have the
media contacts and high profile relationships to get Muscle Flex into
highly prestigious and coveted promotional events."

Muscle Flex just released the Muscle Flex(R) Beagle StepFit(TM) 2-minute
commercial and one-page landing page at www.BuyTheBeagle.com. Muscle Flex
is releasing the Beagle StepFit(TM) 2-minute direct response commercial
simultaneously with the BUDDY Tablet Caddy(TM) later in November 2009 on a
North American broadcast.

Muscle Flex expects to debut the BUDDY Tablet Caddy 2-minute commercial
shortly as final touches are made on the final edit.

About Muscle Flex Inc. (www.MuscleFlexInc.com)

Muscle Flex Inc. is a leading edge fitness, health and lifestyle company
that develops exciting brands and new products to market using direct
response TV advertising and commercials as well as cutting edge brand and
image marketing through the creation of television media content for
network and cable television distribution.

This press release contains forward-looking information within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934 and is subject to the Safe Harbor created
by those sections. This material contains statements about expected future
events and/or financial results that are forward-looking in nature and
subject to risks and uncertainties. Such forward-looking statements by
definition involve risks, uncertainties and other factors, which may cause
the actual results, performance or achievements of Muscle Flex Inc. to be
materially different from the statements made herein. "Muscle Flex" is a
Registered Trademark of Muscle Flex Inc. "The BUDDY Tablet Caddy" and "The
Beagle StepFit" are Trademarks of Muscle Flex Inc.

Contact
Danny Alex
CEO
Phone: 310-717-1003
Email Contact
www.MuscleFlexInc.com (Corporate)
www.BuyTheBeagle.com (Product)
www.BUDDYTabletCaddy.com (Product)
www.MuscleFlexVATA.com (Product)
www.MySpace.com/TheMuscleFlex
www.Twitter.com/MuscleFlex

Copyright 2009, Market Wire, All rights reserved.

-0-