Playdom Announces Acquisitions of Green Patch and Trippert Labs

First Round of Financing Put to Immediate Use to Fuel Playdom Game Pipeline
MOUNTAIN VIEW, Calif.--(Business Wire)--
Playdom, a leading social gaming company, announced today it has acquired
well-known Facebook developer Green Patch, Inc., and Trippert Labs, an
experienced iPhone and social game developer. Both companies were privately
held; Green Patch is based in Palo Alto, Calif., and Trippert Labs is based in
Menlo Park, Calif. The terms of both transactions were not disclosed.

Playdom is inheriting large, valuable user bases on two important social gaming
platforms. Green Patch`s games will increase Playdom`s monthly user base on
Facebook by more than 30%. In addition, (Lil) Farm Life, a popular resource
management game with over one million daily active users, will join Playdom`s
impressive lineup of role-playing games including Sorority Life and Mobsters 2.

Trippert Labs brings a large iPhone user base to Playdom and increases Playdom`s
development capacity by more than 25%. The company has created dozens of
successful iPhone apps, including several titles that reached #1 in the free app
category, and developed social applications for leading entertainment brands.

"Playdom has aggressive plans to expand our social gaming footprint in 2010.
With these acquisitions, we are increasing our cross-promotional power and
bringing two talented new game studios into the Playdom family," said John
Pleasants, CEO of Playdom. "The addition of Green Patch and Trippert Labs will
significantly enhance our development throughput and help fuel Playdom`s game
pipeline."

With more than nine popular gaming apps on Facebook, totaling over eight million
monthly active users, Green Patch has developed a strong player community and
pioneered a number of innovative viral marketing mechanics. In addition, Green
Patch was the first social gaming company to use its games for positive
change-raising more than $250,000 for the Nature Conservatory.

Green Patch`s founders, David King and Ashish Dixit, will join Playdom in
leadership roles. King will become a vice president, and Dixit will become an
executive producer. Together they will grow their existing team of 15 game
designers and developers into a robust game studio.

"We are extremely excited to become a part of Playdom`s success," said King. "We
look forward to working together to create gaming experiences that tap into the
social graph in fun and innovative ways."

In addition to its substantial iPhone capabilities, Trippert Labs has
significant social gaming expertise. The acquisition adds global production
capacity to Playdom`s expanding team, and Trippert Labs CEO Omar Siddiqui has
joined Playdom`s management team as vice president of game production.

"Trippert is thrilled to join Playdom. Given Playdom`s success on the major
social platforms, we have an opportunity to bring our games to an even broader
audience," said Siddiqui. "The combination of our fast, efficient development
process and Playdom`s expertise in virality and monetization makes for a strong
natural pairing."

"Omar, David and Ashish bring a unique combination of creativity and analytical
ability to Playdom; they will blend seamlessly with our existing DNA," continued
Pleasants. "With their help and the hard work of our growing team, I am
confident we can deliver on our mission to create the world`s best social
games."

The acquisitions come on the heels of Playdom`s first outside round of
financing, valued at $43 million, and the opening of Playdom`s new
10,000-square-foot facility in San Francisco, Calif. and first game studio in
Eugene, Ore.

About Playdom

Playdom is a leading social gaming company. As communicated in the tagline
"Where players rule," Playdom is committed to delivering the best possible
player experience to its more than 28 million monthly active users on Facebook,
MySpace, hi5, Tagged and iPhone. Playdom is headquartered in Mountain View, CA.
Please visit www.playdom.com for more information.

Playdom
Rachel Thomas, 650-963-8008
VP Marketing
rachel@playdom.com
or
OutCast Communications
Rebecca Silliman, 415-392-8282
playdom@outcastpr.com

Copyright Business Wire 2009