Society for New Communications Research Honors Award Winners for Innovation and Success in Their Use of New Media

Winning Social Media and New Communications Case Studies Published by SNCR
SAN JOSE, Calif.--(Business Wire)--
The Society for New Communications Research (http://www.sncr.org), a global
nonprofit research and education foundation and think tank focused on the latest
developments in new media and communications, announcedthe winners of the 2009
SNCR Excellence in New Communications Awards at the 4th Annual SNCR Research
Symposium & Awards Gala held at the Harvard Faculty Club in Cambridge, Mass. on
Friday, November 6, 2009.

The Society`s prestigious awards program honors individuals, corporations,
nonprofit organizations, educational institutions, and media outlets that are
pioneering the use of social media, ICT, mobile media, online communities, and
collaborative technologies in the areas of business, media, journalism and
professional communications, entertainment, education, social initiatives,
government and politics. Top winners include:

* Behind the Firewall Category

* Novartis Oncology with Fleishman-Hillard for Open Employee - Corporate
Division

* Collaboration and Co-creation Category:

* Prevention Institute and Berkeley Media Studies Group for Jointuse.org -
Nonprofit Division
* Weight Watchers and MS&L for "I Really Want!" Snack Widget - Corporate
Division

* External Communications & Communities Category:

* Clickable, Inc. for Clickable's Search Marketing Gurus - Corporate Division
* Sutter Medical Center Castro Valley with Creative Sage and G2 Communications,
Inc. - Nonprofit Division
* Stanford University for its Facebook Strategy & University Fan Page - Academic
Division

* Influencer Relations Category:

* Intel Corporation`s Global Communications & Ogilvy Public Relations Worldwide
for "Intel Insiders" Program - Corporate Division
* PBS KIDS with 360 Public Relations - Media Division

* Measurement Innovation Category:

* Zócalo Group for The Digital Footprint Index - Media Division

* Microblogging Category:

* Sodexo Talent Acquisition Group for Social Recruiting - Corporate Division
* Dana Lewis for #hcsm - Nonprofit Division
* Washington State University Spokane for Building a Health Sciences Campus
Identity - Academic Division

* New Media Creation Category:

* HP Technology Services with Cohn & Wolfe for "What Haunts Your Data Center?" -
Corporate Division
* United Nations University Media Studio for Our World 2.0 web magazine -
Academic Division
* Catholic Healthcare West with JWT INSIDE for PURL Employee Communications Site
- Nonprofit Division

* Online Publishing Category:

* Canadian Centre for Architecture - Nonprofit Division
* Lion Brand Yarn with Converseon for Yarncraft Podcast and Lion Brand Notebook
Blog - Corporate Division
* AdweekMedia for Real Time Cannes - Media Division

* Online Reputation Management Category:

* Georgia Institute of Technology with KDPaine & Partners, LLC - Academic
Division

* Social CRM Category:

* Phoenix International Raceway for CRM through Facebook & Twitter - Corporate
Division

In addition to the top award winners in each division and category,
Commendations of Merit and Commendations of Excellence were presented to many
other organizations that submitted case studies in the awards program. All of
the winning case studies have been published on the Society`s website at:
http://sncr.org/symposium2009/.

"These winning case studies provide impressive examples of how organizations are
successfully using new tools, technologies, solutions and practices in
innovative ways to enhance their communications, relationships and improve their
organizations," commented Jen McClure, founder and president of the Society.

Founding Fellow and board member Steve King of Emergent Research was named the
2009 Fellow of the Year. McClure stated, "Steve has been an incredible asset to
the Society since the inception of our organization. His vision for SNCR`s
potential, his impressive experience and expertise as a business leader and
researcher, and his unwavering commitment to the Society`s mission and goals is
greatly appreciated, and I am honored to work with him as a colleague on our
board of directors and as a Fellow conducting research on behalf of our
organization."

The Society`s Fellows also honored Ford Motor Company as the SNCR Brand of the
Year, Amazon.com and Lab126 for the Kindle as the SNCR Innovation of the Year,
the Iranian political bloggers as the SNCR Humanitarians of the Year and David
Plouffe, President Obama`s campaign strategist as the SNCR Visionary of the
Year.

About the Society for New Communications Research

The Society for New Communications Research (SNCR) is a global nonprofit
501(c)(3) research and education foundation dedicated to the advanced study of
the latest developments in new media and communications, and their effect on
traditional media and business models, communications, culture and society. For
more information, visit http://sncr.org or call +1 (408) 266-9658.

Society for New Communications Research
Angi Roberts, 408-266-9658
info@sncr.org
http://www.sncr.org

Copyright Business Wire 2009