The Hollywood Reporter Taps Meebo to Increase Traffic, Engagement and Revenue

Meebo Extends Platform with New Sharing Features for Partners, Including
Drag-and-Drop Media, Headline, Text, and Link Sharing
MOUNTAIN VIEW, Calif.--(Business Wire)--
Meebo, the company that enables real-time social interactions, today announced
that The Hollywood Reporter, a Nielsen Business Media property, will integrate
the Meebo Bar into The Hollywood Reporter`s destination website, www.thr.com.
Seth Sternberg, founder and CEO of Meebo, Alex Boyce, Online Director with
Nielsen Business Media & Entertainment Group, and Nikki Hamedani, Senior Digital
Marketing Manager with Nielsen Business Media & Entertainment Group, will
demonstrate the new functionality at Meebo`s industry event tonight in San
Francisco, CA.

Meebo will enable visitors to The Hollywood Reporter to easily share links,
photos, and commentary with their Facebook and Yahoo! friends, Twitter
followers, and email contacts, and to discuss the content via private instant
messaging without leaving the THR.com platform. Media companies use the Meebo
Bar to empower their audience and readers to curate content and send links to
the people who are most important to them, and therefore drive new people to
their sites. In the coming months, additional Nielsen Business Media properties,
including Back Stage, MediaWeek, BrandWeek, and AdWeek, will also begin using
the Meebo Bar in their online platforms.

The strategic alliance between Meebo and The Hollywood Reporter marks the
release of the latest sharing enhancements since Meebo first introduced
drag-and-drop posting of links for content sites in August 2009. Meebo`s
platform now includes drag-and-drop headline, text, and link sharing to make
posting links even easier for users and more effective as a traffic driver for
partners. Beginning today, The Hollywood Reporter can also access new audiences
by way of Yahoo! Updates in the Meebo Sharing Dock. When a user posts to Yahoo!,
the content link will be sent to Yahoo! Updates in Yahoo! Mail, Yahoo!
Messenger, and Yahoo.com. Meebo is also releasing enhanced Meebo Sharing APIs
for deeper customization, as well as the Meebo Dashboard for tracking and
analyzing the effectiveness of their social sharing campaigns in real time.

"Meebo connects The Hollywood Reporter audience directly to all their friends to
enable sharing that is easier to discover and more intuitive for users," said
Seth Sternberg, founder and CEO, Meebo. "The result is audience growth for
THR.com as its readers push more and more content links to their peer groups and
followers. We`re excited to work with Nielsen Business Media - a smart and savvy
organization poised to thrive in the age of new media."

After adopting Meebo, sites can expect to double the number of links shared and
posted by their users, which will have a material impact on traffic growth. The
growth of links shared ranges from 15% for early-adopter technology media sites,
to as high as 1500% for mainstream media companies and social networks. The
continued growth of Meebo`s existing partners and the addition of new partners
that have signed up to use Meebo has fueled a 120% increase for Meebo`s U.S.
user base in the last 60 days alone. The company now reaches 34 million people
in the U.S. on a monthly basis and 94 million globally - up from 15 million in
the U.S. and 50 million globally in August, 2009.

In total over 100 leading online publishers are now live with Meebo across their
sites as a persistent real-time communications and sharing feature. Meebo
syndicates real-time communications and sharing to sites for easy integration as
a "social layer" of their sites. The customizable drag-and-drop sharing
capabilities are simple to implement and also function elegantly without any
extra modifications. Most partners go live within 7 days.

"We`re extremely pleased that Meebo is integrating with Yahoo! Updates to
provide The Hollywood Reporter and Meebo`s network of publisher partners with a
social distribution channel via Yahoo!," said Cody Simms, Senior Director of
Product Management, Yahoo! Open Strategy. "Over the last year, we`ve been
opening up Yahoo! in order to create more and more personally relevant
experiences for our users and a massive audience platform for developers and
publishers. Meebo`s network of 250 partners will now be able to engage and reach
new readers across Yahoo!"

Partners receive revenue via integrated advertising sold by Meebo. Advertisers
include AT&T, LG, Microsoft, Paramount, Procter & Gamble, T-Mobile, and Toyota.
For more information about ways to work with Meebo, please visit
business.meebo.com.

About Meebo

With 90 million people sharing over 5 billion messages and 75 million links
every month, Meebo is one of the Web's fastest growing social media companies.
Founded in September 2005, Meebo enables real-time social interactions with
instant messaging at meebo.com and on partner sites across the Web. Over 250
leading publishers use Meebo for their sites. Partners running Meebo measure
increases in social sharing, audience growth, engagement, and revenue. Meebo is
headquartered in Mountain View, CA.

About The Hollywood Reporter

Now in its 80th year, The Hollywood Reporter covers the business of global
entertainment via a network of media outlets. They include the print daily and
weekly editions, the web site, various electronic-media offerings, and
high-profile events such as the annual Key Art Awards and Women in
Entertainment. In addition to market dailies at the Hong Kong FilMart, The
Hollywood Reporter also publishes dailies at the Cannes Film Festival, Dubai
International Film Festival, American Film Market, Pusan Film Festival and the
Berlin Film Festival. The Reporter`s team of journalists and news editors
numbers more than 60, with representatives in most of the world's major cities.
The first Hollywood-based daily trade newspaper covering the entertainment
industry, it began publishing September 3, 1930.

The Hollywood Reporter is published by Nielsen Business Media, part of The
Nielsen Company, a global information and media company.

Meebo
Daniel Bernstein, 415-407-0546
danny@meebo-inc.com

Copyright Business Wire 2009