Shortcovers and Smashwords Partner to Connect the World`s Authors With the World`s eBook Readers

Mon Nov 16, 2009 9:00am EST

* Reuters is not responsible for the content in this press release.

Shortcovers to Distribute Smashwords eBooks to 189 Countries 
TORONTO & LOS GATOS, Calif.--(Business Wire)--
Shortcovers by Indigo Books & Music, Inc. (TSX:IDG), a leading global eBook
service, and Smashwords, a global publisher and distributor of independently
published eBooks, today announced a content distribution partnership that
promises to democratize eBook publishing for authors and small independent
presses around the world. 

Effective November 18, Smashwords will begin supplying eBooks to Shortcovers,
drawing upon Smashwords` rapidly expanding catalog of nearly 5,000 original
eBooks from 2,300 self-published authors and small publishers. Smashwords`
authors and publishers come from over 20 countries. 

Shortcovers operates a mobile and web-based eReading service with almost a
million downloads across 189 countries. Shortcovers offers eReading applications
for the iPhone, BlackBerry, Palm Pre and Google Android smartphones. The company
also supports Adobe EPUB downloads which enables Shortcovers to offer eBooks on
popular eReaders like the Sony Reader. 

Since launch in February 2009, Shortcovers has shown a strong commitment to
connecting readers with new and innovative voices. 

"Our partnership with Smashwords represents a great opportunity for authors,
publishers and readers alike," said Michael Tamblyn, vice president of content,
sales and merchandising at Shortcovers. "Both Shortcovers and Smashwords are
committed to a more open, democratic, and innovative eBook experience. Our open
platform allows readers to read on the device of their choice while Smashwords
creates new opportunities for writers, utilizing free online publishing tools
and community to connect with new audiences in new ways. " 

"This agreement dramatically expands the worldwide market for all independent
authors and publishers," said Mark Coker, founder of Smashwords. "A Smashwords
author in the U.K. or Brazil can upload their book today and have it purchased
by a Shortcovers customer next week in the United States, India, or South
Africa. Under the Smashwords model of instant publishing, any author, anywhere
in the world, can go from finished manuscript to worldwide eBook distribution in
a matter of minutes or days." 

Smashwords` authors and publishers will earn royalties of 46.75 percent of the
digital list price of their book sales on Shortcovers, nearly tens times the
royalty rate most traditionally published print authors earn on mass market
paperbacks, and about four times higher than royalties on hardcover books. 

To distribute via Smashwords, authors and publishers simply upload their
finished manuscript as a Microsoft Word document, formatted per the requirements
of the Smashwords Style Guide. To learn more about publishing via Smashwords,
visit http://www.smashwords.com/about/how_to_publish_on_smashwords. 

For more information or to download Shortcovers, visit
http://www.shortcovers.com. 

About Smashwords, Inc.

Launched in 2008, Smashwords operates an ebook publishing and distribution
platform serving authors, publishers and readers. Smashwords makes it free and
easy for any author or publisher, anywhere in the world, to instantly publish
and distribute a multi-format ebook. Smashwords puts authors and publishers in
full control over the pricing, sampling and distribution of their works. Authors
and publishers receive up to 85 percent of the net proceeds from sales of their
works. Smashwords books are distributed via leading online retailers such as
Shortcovers, Sony and Barnes & Noble, and via leading mobile e-reading apps such
as Shortcovers, Stanza, Ereader, Aldiko and Word Player, spanning all major
mobile platforms including Android and iPhone. Smashwords is based in Los Gatos,
California, and can be reached on the web at http://www.smashwords.com/ Visit
the official Smashwords blog at http://blog.smashwords.com/. For frequent
Smashwords updates, follow Smashwords` founder, Mark Coker, on Twitter at
http://twitter.com/markcoker

About Shortcovers

Shortcovers is a new eBook service developed by Indigo Books & Music Inc.
Shortcovers allows consumers to find their next great read, sample and purchase
for immediate download on any mobile device. The service will provide instant
access to the newest ebooks, hottest authors and most popular newspapers and
magazines. Shortcovers is for consumers who want the convenience of accessing
and reading their favorite content, anytime, anywhere, on any mobile device. For
more information, please visit www.shortcovers.com. 

Shortcovers is available on a wide variety of consumer devices including the
iPhone, Palm Pre, Blackberry and Google Android devices. Check out
www.shortcovers.com/mobile for download information. The Shortcovers iPhone
application is available for free download in the iTunes App Stores worldwide.
The Shortcovers Blackberry application is available for free download in the
Blackberry AppWorld. The Shortcovers Palm Pre application is available in the
Palm Pre App Catalog. The Shortcovers Android application is available in the
Android Marketplace. Shortcovers will be expanding their mobile application
portfolio to include applications for other smartphones, netbooks and eReaders. 

About Indigo Books & Music Inc.

Indigo Books & Music Inc. (TSX:IDG) is a publicly traded Canadian company and
the largest book retailer in Canada, operating bookstores in all provinces under
the names Indigo, Chapters, The World`s Biggest Bookstore and Coles. Indigo
operates www.chapters.indigo.ca, an online retailer of books, music, DVDs and
toys. To learn more about Indigo, please visit the About Our Company section of
www.chapters.indigo.ca.

Sparkpr
Meghan Rathman, 415-321-1867
meghan@sparkpr.com



Copyright Business Wire 2009

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