George Segal going on '35 for TV Land

Actor George Segal attends the premiere of ''The New World'' at the Academy of Motion Picture Arts and Sciences in Beverly Hills, California December 15, 2005.

LOS ANGELES (Hollywood Reporter) - "Just Shoot Me" veteran George Segal will star in cable channel TV Land's comedy pilot "Retired at 35."

The project follows a successful young businessman who decides to leave the New York rat race behind and move into his father's Florida retirement home. Segal will play the father, a former insurance executive who loves his new lifestyle of fun and partying.

"Retired" and another sitcom pilot, "Hot in Cleveland," mark TV Land's first foray into original scripted series and are targeted for the network's primetime block TV Land Prime.

Segal, who played a magazine publisher in the NBC ensemble comedy "Just Shoot Me" for seven seasons, recently had a recurring role on HBO's "Entourage" and is on screen in "2012." He received an Oscar nomination in 1967 for his supporting role in "Who's Afraid of Virginia Woolf?"