UPDATE 1-Coke to use common design for juice packages
ATLANTA |
ATLANTA Nov 17 (Reuters) - Coca-Cola Co (KO.N) unveiled a common packaging design for several of its juice brands on Tuesday, in an effort to cut costs and create consistency.
Juice brands including Minute Maid, Del Valle, Andina and Cappy will be included in the new packaging design, Coke said.
The new labels reflect the logo and color scheme of the Minute Maid brand, the biggest of the soft drink maker's juice brands.
Having one design will allow the company to introduce new packages quickly and efficiently, it said. (Reporting by Martinne Geller; Editing by Lisa Von Ahn)
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