REPEAT: Indigo Books & Music Offers Environmental Insight on Thousands of Titles

TORONTO, ONTARIO, Nov 24 (MARKET WIRE) --
Indigo Books & Music Inc. (TSX: IDG), Canada's largest bookseller is the
first book retailer to require their suppliers to report on the
environmental qualities of the paper their books are published on.
Specifically, Indigo has asked suppliers to identify whether a book
contains any environmental papers. Environmental papers are those that
contain post consumer recycled content or are derived from sustainably
managed forests. FSC-certified papers are those certified by the Forest
Stewardship Council and note the highest of environmental considerations
in forest management.

As part of Indigo's ongoing sustainability efforts, the company is today
announcing that thousands of titles have been reported on by publishers
since the programs' inception. Consumers will be able to see which books
contain environmental papers using Indigo's website and in-store kiosks.
In heightening the visibility of this information, Indigo's main
objective is to reduce the environmental and carbon impact of book
publishing by changing the way paper used in books is sourced. Presently,
some publishers do show the paper source and content of FSC and PCW paper
used in printing, but this information is not widely offered. As this is
a new initiative, many publishers are now establishing processes to
gather this information for reporting.

According to Joel Silver, Indigo's President, "Approximately 75% of the
book industry's greenhouse gases are attributable to the paper used in
books(i). By encouraging the use of FSC-certified and recycled paper, and
providing this information both online and through in-store kiosks,
Indigo now provides information that allows consumers to make informed
decisions about where the paper content of their book comes from while
encouraging the industry to make better paper choices".

Indigo continues to engage with the publishing community to raise
awareness of this initiative, setting an ambitious goal of reaching 50%
of recycled paper content in books within five years. Indigo recognizes
the leadership in this area from companies such as Raincoast Books and
Scholastic Canada, who have been amongst the first to offer this
transparency to their customers.

According to Jamie Broadhurst, VP, Marketing at Raincoast, "As the first
publisher in the world to use environmental papers in the printing of
Harry Potter, Raincoast knows that readers are rightly concerned about
how books are printed and will support publishers who make the extra
effort. We and our publishing partners are very pleased to support
Indigo's retail efforts to encourage the use of more recycled or FSC
certified papers. Once again leadership is coming from a Canadian
company".

Nicole Rycroft, Executive Director of environmental organization Canopy
said "Paper that is not FSC certified or recycled currently comes at the
cost of woodland caribou, bear and song bird habitat - and our climate's
future. Indigo's leadership to make books a more sustainable product is
commendable and pioneering."

Given that paper is where Indigo has its heaviest carbon and biodiversity
footprint, Indigo has implemented an Environmental Paper Policy. Through
this policy, the Company aims to eliminate its use of wood fibre from
endangered forests, and facilitate a broader sustainability shift in the
publishing and paper supply chain. The paper policy is one part of a
broad commitment by Indigo Books & Music to environmental sustainability.

For more information please visit the website at
www.chapters.indigo.ca/environment.

About Indigo Books & Music Inc.

Indigo is a Canadian publicly traded company listed on the Toronto Stock
Exchange (TSX: IDG), and the largest book retailer in Canada, operating
bookstores in all provinces under the names Indigo Books Music & more,
Chapters, The World's Biggest Bookstore and Coles. Indigo operates
www.chapters.indigo.ca, an online retailer of books, gifts, videos, and
DVDs.

In 2004, Indigo founded the Indigo Love of Reading Foundation, a
registered charity whose mission is to provide new books and creative
learning materials to high-needs elementary schools, enhancing the
literacy and self-esteem of students in Canada. Visit
www.loveofreading.org for more information.

In 2008, Chapters and Indigo were rated as the number one and number two
retailers in Canada by the Kubas Major Market Retail Report.

To learn more about Indigo, please visit the About Our Company section of
chapters.indigo.ca.

(i) This statistic refers to the biomass lost when forests are logged to
provide fibre, wood harvest and transportation, methane release
associated with landfill degeneration and paper production.

Contacts:
Indigo Books & Music Inc.
Janet Eger
Director, Public Relations
416-342-8561
jeger@indigo.ca
www.chapters.indigo.ca

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