KKBOX Music Services Expands In Asia-Pacific

TAIPEI, Taiwan--(Business Wire)--
Taiwan`s largest music subscription service, KKBOX, today announced the
expansion of its unlimited music download service for PC, iPhone and
Android-based phones in Hong Kong with Hutchison Telecom.

Backed by big-name investors and local telecom giants, the investor roster of
KKBOX includes US-based Adobe, Japan`s Orix Group, and local telecom giant
Chung-Hwa Telecom.

KKBOX initially launched in Taiwan during 2005 and quickly emerged as the most
popular music service, acquired over 4.5 million registered users. Given
Taiwan`s 13 million Internet population and high digital piracy traffic, KKBOX
was a phenomenal success.

KKBOX offers its premium subscription at the price of NT$149 per month in Taiwan
and HK$65 in Hong Kong, in which subscribers can stream music online and cache
songs on their PC and Smartphone for offline access. Unlike the US and European
music services which emphasizes on the Ad-Sponsored free streaming model, KKBOX
offers limited free streams per day to its non-paying members. In contrary, the
service uses a rich collection of editorials, exclusive artist interview,
entertainment news and community features to attract free users attached to the
service without paying excess copyright royalty.

"KKBOX is unique in a way that it is not only a software that finds you music,
it is also an entertainment/pop-music media, and a community for music lovers.
The essence of a successful subscription service is to let your members feel
privileged, you will find that element throughout our service," the company
chairman Lambert Chien said.

A very unique feature of KKBOX, which has not been seen in other music service
is that for each song a user plays, the song lyric is displayed line-by-line in
the "Karaoke" style. "Karaoke is a major leisure activity for Asians, especially
for Chinese. People listen to new songs and often have sing-along needs so they
can practice for an impressive performance in front of friends during a Karaoke
gathering. We think this is absolutely a critical feature so we have it not only
on PC, but also for our iPhone/Android version," said Chien.

Taiwan is known as the pop-music center for Chinese, producing over half of the
most popular pop-music stars and hit songs. KKBOX will expand its footprint to
other Asia-Pacific regions, including Singapore, Malaysia and China during 2010,
according to the company.

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KKBOX
Kathleen Ho
+886-2-2655-7557
kathleenho@kkbox.com.tw
http://www.kkbox.com

Copyright Business Wire 2009