Research and Markets: Mobile Content Services & Web 2.0 - a New Era for the Mobile Industry

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/d79fe8/mobile_content_ser) has
announced the addition of the "Mobile Content Services & Web 2.0: A New Era for
the Mobile Industry" report to their offering.

Mobile Content Services & Web 2.0: A New Era for the Mobile Industry Author

* Google, Yahoo! And Salesforce.com Orange, Vodafone and Verizon
* Mobile and Online Programs Detailed API Descriptions
* Key Success Criteria Detailed Future Roadmap

SUBJECT AREA:

This report offers a vision for how mobile content services will be developed in
the future. The report shows why the mobile operator's traditional, closed
approach to mobile service development will give way to a new, open approach
that will provide developers with access to operator-controlled network assets.

REPORT CONTENT:

The report begins by describing five successful online open developer
programmes: Yahoo! Search BOSS, Google AppEngine, ebay developer, Amazon Web
Services (AWS) and Saleforce.com AppExchange.

Next, the report reviews a range of equivalent projects that are emanating from
mobile and fixed line telecoms operators: access Orange API, Verizon Open
Developer Initiative (ODI), Vodafone betavine and BT's Web21c SDK.

The report compares and contrasts all of these programmes in order to identify
the key success criteria for a successful platform for mobile content service
development. Also included in this part of the report is an analysis of why the
operator's traditional approach to service development cannot be maintained in
an increasingly complex multi-platform environment.

The report then offers a view of how mobile service development platforms will
evolve in the future by allowing developers to write applications the work
across multiple operator networks and employing APIs that simultaneously offer
programmatic access device assets, mobile network asserts and assets that are
being offered by online players.

Finally, the report offers a detailed description of a technical API that would
offer mobile application developers dramatically more functionality than
anything that exists today. This part of the report also outlines solutions to
the problems of billing and payment, authentication and security.

Key Topics Covered:

SYNOPSIS

* Subject Area
* Report Content
* Who Should Read this Report?

INTRODUCTION

* Online Projects
* Telecoms Projects
* Other Projects

ANALYSIS: MOBILE SERVICES

* Historic Model: Mobile Content Service Development
* Need for a New Model
* Slow, labour-intensive, costly process
* Limits Creativity
* Limited API functionality

COMPARISON: ONLINE vs. MOBILE TELECOMS PROJECTS

* Senior Management Commitment
* Strong Commercial Focus
* Competitive Offer
* Evolution of API Models
* Integrated APIs

EXAMPLE: FUTURE MOBILE API DESCRIPTION

* API Features
* Billing and Payment
* Payment Service Provider Function

For more information visit
http://www.researchandmarkets.com/research/d79fe8/mobile_content_ser

Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

Copyright Business Wire 2009