India's Reliance Communications cuts SMS charges

NEW DELHI Nov 27 (Reuters) - Reliance Communications (RLCM.BO), India's No. 2 mobile operator, on Friday slashed SMS charges, further heating up an ongoing price war in the Indian mobile market.

Reliance said it would charge customers just 1 paisa per SMS in a new bill plan. One paisa is 1/100th of a rupee. A rupee is about 2 U.S. cents.

The company also launched another plan where customers can send unlimited text messages by paying 1 rupee a day.

Currently operators charge between 0.5 and 1 rupee for local and national SMSes. (Reporting by Devidutta Tripathy and Pratish Narayanan; Editing by Ranjit Gangadharan) ((devidutta.tripathy@thomsonreuters.com; +91 98187 86430; Reuters Messaging: devidutta.tripathy.reuters.com@reuters.net)) ((If you have a query or comment on this story, send an email to news.feedback.asia@thomsonreuters.com))