Animated "Burgers" on menu for Fox

LOS ANGELES (Hollywood Reporter) - Fox is flipping "Bob's Burgers," handing a 13-episode order to an animated comedy series from "Home Movies" co-creator Loren Bouchard.

The project is set at a seaside East Coast town and centers on Bob, a creative grill man who runs a struggling burger joint with his tightly wound wife and their three unhelpful kids.

"One of the great things about telling a story is that (the show) could be a workplace and family comedy at exactly the same moment," said Bouchard, who originally thought of doing a comedy about a family of cannibals running a restaurant but dropped the cannibalism part.

Bouchard, who is executive producing/co-showrunning "Burgers" with Jim Dauterive ("King of the Hill"), said he chose a burger place as the setting because "it feels very iconic."

Although "Burgers" will have a similar look and tone to the rest of the comedies from Fox's Sunday animated block, it will be "a little more urban," said Bouchard, who spent several years working in bars and restaurants during his 20s.