CEVA and Gennum's Snowbush IP Group Partner to Deliver Complete SAS 2.0 IP Solution for Embedded Storage Applications

SAN JOSE, CALIFORNIA, Dec 14 (MARKET WIRE) --
CEVA, Inc. (NASDAQ: CEVA)(LSE: CVA), a leading licensor of silicon
intellectual property (SIP) platform solutions and DSP cores, and Gennum
Corporation's (TSX:GND) Snowbush IP Group (Snowbush) today announced that
they have partnered to deliver a complete Serial Attached SCSI (SAS) 2.0
IP solution optimized for embedded storage applications. The integrated
offering combines Snowbush silicon-proven 6.0Gbps PHY IP integrated with
CEVA's SAS 2.0 Controller IP, offering the industry's most mature and
feature rich SAS 2.0 IP solution.

With ever-increasing requirements for higher performance and higher
reliability, the enterprise storage industry is rapidly evolving from
parallel SCSI to Serial Attached SCSI. SAS 2.0, which doubles the line
rate to 6Gbps compared to the previous generation, has now become the
preferred choice for new SAS products designs. By offering a complete,
licensable SAS 2.0 solution, CEVA and Snowbush are uniquely positioned to
exploit the growing demand for embeddable SAS 2.0 IP, particularly for
Solid State Drive (SSD) applications, where CEVA and Snowbush have
extensive experience.

"Since the inception of the SATA and SAS standards, both CEVA and
Snowbush have been industry leaders in serial storage IP, offering
customers the best solutions available. Snowbush is excited to partner
with CEVA to deliver a leading-edge SAS 2.0 solution," said Ewald Liess,
General Manager of the Snowbush IP Group for Gennum. "By integrating
best-of-breed technologies from both companies, we can offer a complete
PHY plus Controller SAS 2.0 IP solution to our customers, further
shortening the time to market for SAS 2.0 products."

"SAS-enabled storage solutions are one of the biggest drivers for the
enterprise storage industry and we have worked closely with Snowbush's
Storage IP Group to ensure our customers have access to a complete and
fully integrated SAS 2.0 IP solution," said Aviv Malinovitch, vice
president, operations at CEVA. "In particular, the rich feature suite and
flexibility of our complete SAS offering is ideal for deployment in
embedded SSD controllers, removing the need for discrete bridge chips and
thereby increasing performance and reducing overall cost for SAS-enabled
SSD designs."

The CEVA-SAS 2.0 Controller IP provides both Target and Initiator
functionality. Suitable for narrow or wide port implementations for
6.0/3.0/1.5Gbps data rates, it supports many enterprise level features
including SCSI SBC-2 End-to-End Protection (DIF) and high performance,
full duplex DMA with IEEE 1212.1 Scatter/Gather. Reflecting the system
complexities of SAS, it provides a comprehensive configuration, control
and alarm / status monitoring interface with extensive metric counters
and error injection facilities. With complete programmable control for
Vendor Specific features, the CEVA-SAS 2.0 Controller IP enables
customers to create highly differentiated and robust SAS 2.0 products.

The Snowbush-SAS PHY IP is designed for easy integration into SoC designs
for storage applications in process geometries ranging from 130nm down to
40nm. The Snowbush-SAS PHY's programmable high-swing transmit driver can
produce 1.8V p-p output swings, exceeding the SAS-2 specification
requirements for maximum peak-to-peak voltage. The advanced TX
equalization provides up to 12dB of pre-emphasis, and includes
independent control of pre-cursor and post-cursor levels. Built-in spread
spectrum clock (SSC) generation supports down-spreading and
center-spreading for maximum flexibility without the need for an external
SSC clock source. Enhanced receiver equalization, including an
auto-calibrating continuous time linear equalizer (CTLE) and decision
feedback equalization (DFE), are included to meet the demands of lossy
SAS-2 backplanes. Snowbush-SAS PHY is silicon proven in volume production
and Snowbush offers expert integration support enabling customers to meet
their market and product differentiation goals.

Information and further details of about each part of the SAS Controller
to SAS PHY solution are available from the respective vendors. Contact
CEVA at sales@ceva-dsp.com. Contact Snowbush IP at sales@snowbush.com.

About CEVA, Inc.

Headquartered in San Jose, Calif., CEVA is a leading licensor of silicon
intellectual property (SIP) DSP Cores and platform solutions for the
mobile handset, portable and consumer electronics markets. CEVA's IP
portfolio includes comprehensive solutions for multimedia, audio, voice
over packet (VoP), Bluetooth and SATA/SAS serial storage, and a wide
range of programmable DSP cores and subsystems with different
price/performance metrics serving multiple markets. In 2008, CEVA's IP
was shipped in over 300 million devices. For more information, visit
www.ceva-dsp.com

About the Gennum Snowbush IP Group

The Gennum Snowbush IP group offers a team of interconnect specialists to
design and deliver silicon-proven, high-speed serial interface IP.
Comprising one of the industry's most robust, widely-deployed,
production-tested and customizable family of IP cores, the Snowbush IP
portfolio satisfies the needs of today's most demanding high-speed serial
communication protocols and applications. Snowbush IP offers integrated
PHY and Controller solutions for standards like USB, PCI Express(R) and
Serial ATA (SATA), and single and multistandard SerDes for applications
with data rates from 1 Gb/s to over 10 Gb/s. Gennum's Snowbush IP group
is committed to supporting customers with diverse foundry and process
requirements, offering IP cores for TSMC, UMC, Common Platform, and
Fujitsu processes. For more information visit www.snowbush.com.

Snowbush IP, Gennum and related logos are trademarks of Gennum
Corporation. All other product or service names are the property of their
respective owners. Copyright Gennum Corporation, 2009.

Contacts:
CEVA
CEVA, Inc.
Richard Kingston
408-514-2976
richard.kingston@ceva-dsp.com
www.ceva-dsp.com

Wired Island, Ltd.
Mike Sottak
408-876-4418
mike@wiredislandpr.com

Gennum/Snowbush IP Media Contact:
Gennum Corporation
Keri Fraser
613-697-6788
keri.fraser@gennum.com
www.snowbush.com

Copyright 2009, Market Wire, All rights reserved.

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