Factbox: PetsMD

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TORONTO | Wed Dec 30, 2009 1:46pm EST

TORONTO (Reuters) - Rising healthcare costs and 10 percent unemployment have many Americans postponing visits to the doctor, but that thinking does not apply to their beloved pets. That's why Tina Cannon and co-founder Christi Scovel launched PetsMD.com www.petsmd.com, which they believe, is the first online veterinary booking service in the U.S.

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Company: PetsMD, an online pet owner resource and veterinary booking service

Location: Austin, TX

Founded: 2008

Founders: Tina Cannon and Christi Scovel

Startup costs/initial investment: $30,000 from friends and family

Target audience: U.S. pet owners and veterinarians

Biggest challenge: Marketing and growing website traffic
Small Business
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