Autonomy Interwoven Enables Marketers to Deliver the Most Relevant End-to-End Search Experience

Advanced Search Marketing Module Radically Improves SEO and Onsite Search
Results to Help Businesses Maximize Growth and Profits
CAMBRIDGE, England and SAN FRANCISCO, Jan. 6 /PRNewswire-FirstCall/ --
Autonomy Corporation plc (LSE: AU. or AU.L) - Every online consumer has a
specific set of criteria that will convert them from a casual browser to a
paying customer. Successful online business depends on the ability to
'unlock' that criteria, and deliver exactly the right content, at the right
time, to individuals. Autonomy Interwoven's Meaning Based Marketing platform
builds on its deep heritage in search, pattern recognition, and web content
management (WCM) technologies to enable organizations to deliver an unmatched
level of precise and relevant content to consumers. As a result, Autonomy
Interwoven's Advanced Search Marketing module transforms the casual search
from a bland, irrelevant experience to a stimulating and compelling process
that generates more revenue for businesses and higher satisfaction for
customers.

A recent report published by Gartner entitled Leading Websites Will Use
Search, Advanced Analytics to Target Content states: "Search technology
provides a mechanism for users to indicate their desires through implicit
values, such as their roles and other attributes, and explicit values such as
query keywords. Website managers, information architects, search managers and
Web presence managers can adopt search technologies to improve site value and
user impact." The research note goes on to say, "Choose Web content
management (WCM) vendors that have robust search technologies or that have
gained them through partnerships, acquisitions or the customization of
open-source technology."(1)

Autonomy Interwoven's WCM offering is powered by Autonomy's Intelligent Data
Operating Layer (IDOL), the market-leading enterprise search platform,
according to IDC.(2) Combined, these technologies open up an entirely new
approach to marketers seeking to reach customers with more targeted and
relevant search results. Autonomy IDOL, which provides search-based
applications to over 20,000 customers today, can automatically organize,
understand, and scale the constantly growing amount of information that exists
in structured and unstructured systems, including social media, chat, print,
email, call center, customer databases, and mobile devices. These
capabilities allow businesses to automatically create a 'spot-on' online
engagement with its customers - based on conceptual and contextual ranking of
content, and greatly improved directed navigation and product recommendations.

Autonomy Interwoven Advanced Search Marketing delivers the following
capabilities:

* Advanced Site Search - increase customer retention and provide a superior
customer experience with decreased search failure rate and facilitated product
discovery.
* Improved Search Engine Optimization - enhance organic search results by
automating SEO best practices, advanced tagging, and improved content layout.
* Intelligent Recommendations - increase average order size by automatically
cross-promoting and delivering individualized recommendations and targeted
offers.
* Pattern Recognition - accelerate growth by discovering patterns in search
behavior, detecting market trends, and automatically delivering content to
capitalize on the opportunities.

Regardless of how or where a potential customer launches an online search,
Autonomy Interwoven's Advanced Search Marketing can impact the content
delivered and increase the likelihood that an individual will convert from a
browser to a buyer. Autonomy Interwoven applies advanced content tagging, as
well as pattern recognition technologies to identify the hot trends on
external sites, to improve SEO results for businesses. These technologies
allow a business to automatically tune their website to optimize SEO and drive
more traffic to its site - a much more effective approach as compared to the
manual, brute-force approach many companies take to drive their SEO efforts.

Once a customer arrives at a site, Autonomy Interwoven can leverage an
unlimited set of explicit and implicit information about the visitor - as well
as broader market trends - to deliver the most compelling search experience.
This includes previous search history and behavior, item currently viewed, the
context of the search (what website or search engine they originally came
from), past purchase history, and demographic and geographic information.
Advanced Search Marketing utilizes the inherent value of this information to
automatically form a precise and conceptual understanding of the visitor and
deliver the most relevant results.

"The point at which a customer makes a purchase online is always a magical
moment for any business," said Rafiq Mohammadi, CEO of Autonomy Interwoven.
"Autonomy Interwoven believes technology can greatly increase the frequency of
these magical moments for businesses. Autonomy's unique meaning-based
approach to search, WCM, and pattern recognition allows organizations to form
a deep conceptual understanding of each online visitor and automatically act
on those insights. As a result, the web becomes a dynamic, self-optimizing
customer engagement engine, capable of the same level of service the most
elegant and charming salesperson delivers in a retail setting."

Please visit Autonomy Interwoven to learn more about Meaning Based Marketing
and the company's broad portfolio of marketing optimization solutions.

About Autonomy Interwoven

Autonomy Interwoven, the leader in web content management, leverages its
unique meaning-based technology to deliver the most comprehensive suite of
marketing optimization and customer interaction solutions. Our flagship
products, TeamSite and Optimost, enable marketers to increase results by
automatically delivering the right combination of content and offers by
understanding the intentions and profile of each customer. This Meaning Based
Marketing approach produces the most engaging, timely and profitable customer
experiences regardless of whether people interact with your organization by
phone, Web, email, chat, or social networks. Unlike legacy approaches that
analyze historical trends, Autonomy Interwoven does not require tagging,
enabling marketing and IT professionals to work on higher value activities.
Automated capabilities such as multivariable testing (MVT), segmentation and
targeting, product recommendations, and advanced analytics provide advanced
functions that increase conversion rates, sales, customer engagement and
lifetime value while automating processes to lower costs and increase
marketing agility.

Autonomy Interwoven powers the world's leading corporate websites, media and
ecommerce sites with 9 of the top 10 global brands relying on Autonomy
Interwoven to maximize their marketing and customer interactions. Autonomy's
customer base is comprised of more than 20,000 organizations, including
Adidas, Allstate, the American Medical Association, AT&T, Avaya, Bank of
America, BT, Channel 4, Delta Air Lines, Discovery Communications, FedEx,
Ford, Konica Minolta, Lenovo, McAfee, Qantas Airways, Schneider Electric,
Shutterfly, Tesco and Virgin Mobile.

Please visit www.autonomy.com/interwoven to learn more.

(1) "Leading Websites Will Use Search, Advanced Analytics to Target Content,"
Mick MacComascaigh, Whit Andrews, Gartner, 3 December 2009

(2) "Worldwide Search and Discovery Software 2009 - 2013 Forecast Update and
2008 Vendor Shares," IDC, September 2009

Autonomy Editorial Contacts:

Randy Cairns Ian Bain

Autonomy (US)
The Red Consultancy (US)

+1 408 953 7111
+1 415 618 8806

randy.cairns@autonomy.com
ian.bain@redconsultancy.com
Edward Bridges David Vindel

Financial Dynamics (UK)
The Red Consultancy (UK)

+44 207 831 3113
+ 44 207 025 6529

edward.bridges@fd.com
david.vindel@redconsultancy.com

SOURCE Autonomy Corporation plc

Randy Cairns of Autonomy (US), +1-408-953-7111, randy.cairns@autonomy.com; or
Edward Bridges of Financial Dynamics (UK), +44 207 831 3113,
edward.bridges@fd.com; or Ian Bain of The Red Consultancy (US),
+1-415-618-8806, ian.bain@redconsultancy.com, or David Vindel of The Red
Consultancy (UK), + 44 207 025 6529, david.vindel@redconsultancy.com