UPDATE 2-Panasonic aims for $100 bln sales in 2012/13

Fri Jan 8, 2010 5:53am EST

* Targets Y9.5 tln sales in 2012/13 vs Y7 trln 09/10 f'cast

* Sales jump reflects boost from Sanyo Electric acquisition

* Aims for Y1 trln sales in lithium-ion battery ops

(Adds president's comments, details, closing share prices)

By Kiyoshi Takenaka and Kentaro Hamada

TOKYO, Jan 8 (Reuters) - Japan's Panasonic Corp (6752.T), the world's largest plasma TV maker, aims to boost group sales by more than a third over the next three years as it integrates Sanyo Electric Co Ltd 6764.T, it said on Friday.

Panasonic, which last month acquired a majority stake in the world's No.1 rechargeable battery maker, said it aimed for 9.5 trillion yen ($100 billion) in sales in the year to March 2013, up from its forecast of 7 trillion in the current year.

With Sanyo offering solar cells as well as rechargeable batteries, and Panasonic making fuel cells, the new Panasonic group is well positioned to take advantage of growing demand for renewable energy-related products and services.

"Thanks to Sanyo, which is a key player in solar cells and rechargeable batteries and has strength in electronics devices and commercial equipment, the depth and width of Panasonic group has further expanded," Panasonic President Fumio Ohtsubo told a news conference.

Ohtsubo said the new Panasonic group aims for 1 trillion yen in sales from its lithium-ion battery business and a global market share of 40 percent in the 2015/16 financial year, up from a combined 35 percent share between Sanyo and Panasonic.

"The 65 percent of the market is a virgin land for us to explore. That is where our efforts will be allocated," he said.

Panasonic runs a joint venture with Toyota Motor Corp (7203.T) to develop and make hybrid and electric car batteries, while customers for Sanyo's hybrid car batteries include Honda Motor Co Ltd (7267.T), Ford Motor Co (F.N) and PSA Peugeot Citroen (PEUP.PA).

In its solar business, the group has earmarked 100 billion yen for the period through March 2016 to boost Sanyo's solar cell output capacity, Ohtsubo said.

The group aims to become Japan's No.1 solar cell maker in three years and one of the world's top-three solar cell producers in six years, he said.

Sanyo was the 11th-biggest solar producer in 2008 behind the likes of Q-Cells (QCEG.DE), First Solar Inc (FSLR.O), Suntech Power Holdings Co Ltd (STP.N) and domestic rival Sharp Corp (6753.T).

In the consumer electronics arena, Panasonic controls more than 40 percent of the global plasma TV market.

In LCD TVs, Panasonic and Sanyo jointly held a 6.5 percent share in July-September, according to DisplaySearch, making the new electronics group the world's No.5 producer behind Samsung Electronics Co (005930.KS), Sony Corp (6758.T), LG Electronics (066570.KS) and Sharp Corp (6753.T).

Panasonic plans to announce detailed business plans for the next three years in May after reviewing business overlaps and potential synergies between the two companies.

Prior to the announcement, shares in Panasonic, which offers Viera brand flat TVs and Lumix digital cameras, closed up 1.9 percent at 1,372 yen, while Sanyo rose 1.8 percent to 172 yen, both outperforming the Tokyo stock market's electrical machinery index .IELEC.T, which was up 1.6 percent. (Editing by David Holmes) ($1=93.25 Yen)

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