Next Generation Beverage, LLC: Revitalizing the Beverage Industry with Innovative Products - Sin Vitality Drink, Sin-Free Vitality Drink & Serenity Zen Beverage

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Tue Jan 26, 2010 4:26pm EST

NEW YORK,  Jan. 26  /PRNewswire/ -- Stirring up the beverage industry with
groundbreaking products and marketing, Next Generation Beverage, LLC is the
brainchild of a team of businessmen -  Rich Wilson,  Ross Pantano,  Thomas
Toscano,  Luis Fernandez, and  Nat Salvemini, Ph.D. - each eager to
revolutionize the soft drink industry.  

Next Generation Beverage, LLC has developed energy and relaxation beverages
that are original and uniquely blended. Setting itself apart from competitors
in the marketplace that formulate their product overseas, the inceptive
products,  Sin Vitality Drink,  Sin-Free Vitality Drink  and  Serenity Zen
Beverage are all domestically-produced in the  U.S.A.

A tempting alternative to other energy drinks,  SinVitality Drink is a
revitalizing blend of vitamins, caffeine, natural flavors and a distinct power
formula, resulting in a dynamic, great-tasting burst of vitality.A departure
from today's often brash and oversized energy drinks,  Sin is packaged in a
sleek can that evokes a stylish nocturnal look - a must-have for any night
out. The chic, provocatively-designed can is set to become a fixture at the
most exclusive nighttime haunts. Not a night owl? From young professionals
during a busy work week, to savvy college students in need of an energizing
pick-me-up during ever-present all-nighters, to athletes wishing to jumpstart
their workouts or practices,  Sin is the perfect zestful addition to any daily
routine. The 8.4oz. can is the perfect on-the-go accessory, whether you're
running out the door in the morning or hopping on the back of your Harley.
Available in forthcoming seven 'deadly sin' flavors,  Greed: The Sin of Excess
 is the introductory flavor. As the original sin, the drink is a sweet treat
with a splash of lemon. On the heels of launching  Sin, Next Generation
Beverage, LLC is also introducing  Sin-Free, a sugar-free, low-calorie
counterpart. The ultimate sinful pleasure, minus the guilt,  Sin-Free allows
you to indulge in the great taste and benefits of  Sin  without the sugar and
just 5 calories per can.

At the other end of the spectrum,  Serenity Zen Beverage is one of the
first-ever relaxation beverages - a unique blend of vitamins, natural flavors
and extracts and a relaxing, tranquil formula, with zero calories, sugar and
carbohydrates. As our world pushes people to be on-the-go 24/7, now there is a
much-needed non-alcoholic, relaxing beverage - granting drinkers the ability
to unwind and relax, providing the perfect cap to long day, an athlete's
source of relaxation after a grueling workout, or even the soothing start to a
coveted spa-day or beachside getaway. Whimsically-designed, the calming
beverage is packaged in a light 8.4oz. can - a must-have travel companion for
any traveler anxious about a flight. Helping to ease the stresses of
day-to-day life,  Serenity  helps to clear the mind, bringing drinkers closer
to achieving their personal Zen.  

For store locations and further details, please visit  www.drinkinsin.com, 
www.drinkserenity.com  and  www.nextgenerationbeverage.com.

SOURCE  Next Generation Beverage, LLC


Norah Lawlor, Lawlor Media Group, www.lawlormediagroup.com, +1-212-967-6900,
Norah@lawlormediagroup.com

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