Three Year Partnership between Go Red for Women and Dona Bertarelli`s Ladycat Enables Campaign to Grow by 56%

Wed Feb 3, 2010 3:00am EST

* Reuters is not responsible for the content in this press release.

GENEVA--(Business Wire)--
The three year partnership between Dona Bertarelli, her Decision 35 catamaran
Ladycat (SUI10) and Go Red for Women, the international campaign of the World
Heart Federation to raise public awareness of heart disease and stroke in women,
ended successfully in December 2009. 

"Thanks to Dona Bertarelli`s support, the campaign has taken off in 47
countries, from 30 when the partnership began, increasing awareness among women
of the need to look after their heart health and creating real momentum.
Significant progress has also been made in raising attention among policy
makers," says Helen Alderson, CEO of the World Heart Federation. "Through Dona
Bertarelli and her team`s example, the messages of not smoking, eating healthily
and doing regular exercise have been seen and heard in many places, both in
Switzerland and abroad." 

Ladycat was launched in 2007 with the only all-female crew to compete in the
Julius Baer Challenge, one of the most competitive single-design multihull
regattas in closed waters in the world. As partners of the Go Red for Women
campaign, all the team members advocated actively for healthier lifestyles for
women. 

At the beginning of the partnership, Go Red for Women carried out baseline
surveys in Australia, Colombia, Denmark, Singapore and the USA to identify what
level of awareness there is that heart disease and stroke is the number one
killer of women. The surveys revealed that only 10% of women knew. Follow up
surveys in Australia and the USA since then have shown marked increases in
knowledge, demonstrating that Go Red for Women has had a positive impact on
increasing women`s awareness of heart disease and stroke. 

"I am delighted that the CHF 450`000 support we contributed to the campaign has
impacted upon many women`s lives. We are privileged in Switzerland to have easy
access to healthcare, which is not the case everywhere in the world. The World
Heart Federation is carrying out important work that can improve women`s lives
and health and it has been an honour to be part of that," commented Dona
Bertarelli. 

The Go Red for Women campaign
(http://www.worldheart.org/what-we-do/go-red-for-women/) aims to empower women
to take better care of their heart health; advocate to policy-makers and
governments to include heart disease and stroke in women on global and national
health agendas; and raise awareness among medical professionals so that they
focus increased attention on heart disease and stroke in women. 

- ends- 

About the World Heart Federation 
The World Heart Federation is a nongovernmental organization which unites its
members and leads the global fight against heart disease and stroke, with a
focus on low- and middle-income countries. Its membership is comprised of 202
medical societies and heart foundations from over 100 countries.
www.worldheart.org

World Heart Federation
Charanjit Jagait
Tel: +41-22-807-03-34
E-mail: charanjit.jagait@worldheart.org
http://www.worldheart.org
or
Ladycat
Danièle Castle
Tel: +41-79-202-6667
E-mail:daniele.castle@genevensis.com
http://www.ladycat.ch/site09/index.php



Copyright Business Wire 2010

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