NFL-Record 106.5 million Americans watch Super Bowl

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LOS ANGELES | Mon Feb 8, 2010 3:07pm EST

LOS ANGELES Feb 8 (Reuters) - A record 106.5 million Americans watched the New Orleans Saints beat the Indianapolis Colts in Sunday's Super Bowl game, setting a new high for any U.S. television broadcast, early ratings showed on Monday.

The National Football League championship, broadcast on CBS, beat the record held by the 1983 finale of the "M*A*S*H" comedy series, which had 106 million viewers, CBS and Nielsen Media said.

The previous record for a Super Bowl was the 98.7 million Americans who tuned in to see the Pittsburgh Steelers beat the Arizona Cardinals in 2009.

TV audiences for the Super Bowl have grown for each of the past four years, demonstrating why advertisers paid up to $3 million for a 30-second commercial during Sunday's more than three-hour broadcast. (Reporting by Jill Serjeant; Editing by John O'Callaghan)

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Comments (1)
mityquinn wrote:
And to think that doesn’t include the extra partiers in the Nielsen households as well as all of the patrons of bars and restaurants watching. GEAUX SAINTS! WHO DAT!

Feb 08, 2010 3:39pm EST  --  Report as abuse
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