Google warns Chinese knock-off to stop using logo

SHANGHAI Tue Feb 9, 2010 4:13am EST

Pedestrians walk past Google China headquarters in Beijing January 26, 2010. REUTERS/Jason Lee

Pedestrians walk past Google China headquarters in Beijing January 26, 2010.

Credit: Reuters/Jason Lee

Related Topics

SHANGHAI (Reuters) - Google Inc has sent a cease and desist letter to the operators of a Chinese search website whose logo bears a close resemblance to its own.

Goojje's home page is adorned with a Google-styled logo and the familiar paw print logo of China's top home-grown search engine, Baidu Inc.

The website, whose name is a play on words with the final syllable "jje" sounding like the Chinese word "older sister," while the "gle" syllable of "Google" is pronounced like the Chinese word for "older brother," provides search and social networking services.

A Google spokeswoman said on Tuesday that the company has officially asked Goojje to stop copying Google's logo, which is protected by trademark.

China has a notoriously poor record at protecting intellectual property rights. Pirated software, music, movies and clothing, among a host of other goods, are widely available throughout the country despite repeated government crackdowns.

Goojje has already stopped using its original URL, Visitors typing in the address now get automatically redirected to, though the content appears to be the same.

Last month, Google threatened to pull out of China over censorship concerns and what it said was a serious hacking incident that resulted in the theft of its intellectual property.

(Reporting by Melanie Lee; Editing by Ben Blanchard and Alex Richardson)

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see
Comments (10)
urgod wrote:
LoL…. this is so funy….

this fake site is beening hacked for the past few days, and actually using a new dormain name.

Feb 09, 2010 5:10am EST  --  Report as abuse
alpaca wrote:

I dore Goojje as piously as I do to Brother Spring.

Maybe, Goodde and Goomme are also expected to come.

Feb 09, 2010 5:37am EST  --  Report as abuse
Whiteathame wrote:
Wonder if some enterprising Google employee will hack/shut down the Chinese copycat? Oh wait, that would be illegal….. and the Chinese might complain.

Feb 09, 2010 7:52am EST  --  Report as abuse
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.