SuperGroup set for 400 mln pound float- FT

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LONDON | Sun Feb 14, 2010 7:14pm EST

LONDON Feb 15 (Reuters) - SuperGroup, the fast-growing British fashion group, is set to launch a 400 million pound ($627.6 million) stock market flotation, the Financial Times reported on Monday.

The move comes after a slew of companies, including fellow fashion retailer New Look, decided to scrap their planned initial public offerings (IPOs) last week, blaming volatile market conditions.

No one at SuperGroup, which owns the Superdry brand worn by celebrities such as David Beckham and "High School Musical" star Zac Efron, was immediately available for comment.

Last month the company appointed former Vodafone (VOD.L) director Peter Bamford in preparation for a listing.

The group, which trades from 39 stores in the UK and Ireland, 54 concessions in House of Fraser department stores, and also has a presence in Belgium, France, Scandinavia, the U.S. and Australia, posted stellar Christmas trading.

(Reporting by Caroline Copley; Editing by Gunna Dickson )

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