UPDATE 1-Amazon launches free Kindle app for Blackberry

Thu Feb 18, 2010 7:02am EST

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* Application allows access to over 420,000 Kindle books

* Says compatible with a host of US carriers

Feb 18 (Reuters) - Amazon.com (AMZN.O) said on Thursday it is launching a new free Kindle application that will give customers access to over 420,000 books on a range of BlackBerry RIM.TO devices.

Called "Kindle for Blackberry", the free application allows customers using BlackBerry devices on AT&T (T.N), Sprint (S.N), T-Mobile (DTEGn.DE), Verizon (VZ.N), and other U.S. carriers easy wireless access to Kindle books, most for $9.99 or less.

"Since the launch of our popular Kindle for iPhone app last year, customers have been asking us to bring a similar experience to the BlackBerry," said Ian Freed, Vice President, Amazon Kindle.

Amazon, the world's larget online retailer, has been under pressure from a lot of publishers for the low prices it charges for e-books to spur demand for its electronic reader Kindle, hoping to fend off new rivals such as Apple Inc (AAPL.O) that are set to join the e-books fray with their own devices.

Shares of the company had closed at $116.31 Wednesday on Nasdaq. (Reporting by Nivedita Bhattacharjee in Bangalore; Editing by Jarshad Kakkrakandy)

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Feb 19, 2010 3:45am EST  --  Report as abuse
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