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British Labour party gets tips from Obama campaign
Britain's Prime Minster Gordon Brown speaks during a news conference with Spain's Prime Minister Jose Luis Rodriguez Zapatero at Downing Street in London February 19, 2010.
Credit: Reuters/Luke MacGregor
LONDON |
LONDON (Reuters) - Britain's ruling Labor party is taking a page from U.S. President Barack Obama's campaign book by contacting voters directly and encouraging word of mouth campaigning by members, its election coordinator said.
Douglas Alexander said Labor, which has been clawing back some of the opposition Conservative party's commanding lead ahead of an election that must be held by June 3, has been in discussion with the Obama team for more than a year.
"Their key campaigning insight in an age of cynicism about politicians is word of mouth," Alexander told the Guardian newspaper for an interview published in its Saturday edition.
"The (opposition) Conservatives are fighting a broadcast election in a networked age. What we are going to offer is not a one-way communication, but one-to-one communication," he added.
"Obama better understood community organization and peer-to-peer communication than any recent candidate and we are applying that lesson."
He said Labor had made 400,000 voter contacts in marginal seats since the start of the year -- double the number of such contacts in the 2005 election -- using software that allows party members to set up phone banks in their homes to contact voters and build a relationship with them.
Revealing a new election slogan, "A future fair for all" -- due to be officially unveiled by Prime Minister Gordon Brown on Saturday -- Alexander said it had been chosen to counter what he called the Conservative's "empty" offer of change.
"Change is a process, future is a destination. People want a sense of hope, possibility and pride about Britain," he said, adding that beneath the anxiety and anger over bankers' bonuses, the expenses scandal and the recession, there was a "submerged optimism" among voters.
(Reporting by Kylie MacLellan; Editing by Michael Roddy)
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Where is the common sense here? Their plan to get people liking them is to do something that annoys us?
Getting cold calls is really annoying! After a hard days work it’s time to relax, have something to eat, drink and put your feet up and just chill….. Then the phone rings, spoiling you nice relaxing evening. The nice relaxing evening you have been looking forward to all day.
Who’s on the phone? more annoying than the double glazing man, more annoying than the free prize draw woman – it’s you local Labour MP, selfishly trying to get votes with no regard for your free time whatsoever.
There is no common sense here whatsoever. – interupting our free time is not going to win votes, it’s just going to annoy people.
It is going to cost you votes not win them for you!
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