Accor - Demerging the Two Businesses and Details of the Demerger Process

Wed Feb 24, 2010 3:52am EST

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PARIS,  February 24, 2010  /PRNewswire-FirstCall/ -- The Accor Board of
Directors has approved the demerger of the Group's two core businesses,
Hotels and Services, and outlined the demerger process. Employee
representatives have already responded to the demerger plan, which will be
submitted to shareholders for approval at an Extraordinary Shareholders
Meeting on  June 29, 2010.

     Demerger rationale

     Today, both businesses are market leaders, with the critical mass and
international reputation to operate independently in fast changing markets.
With 4,100 hotels in 90 countries and 145,000 employees, the Hotels business
is the European market leader and a global hotel manager, with a unique
foundation in the midscale and economy segments.

     Accor Services which, after years of strong growth, now operates in 40
countries with 5,600 employees, has become the world leader in employee and
public benefits and a major provider of prepaid services, with more than
EUR12 billion  in issue volume in 2009.
     Today, it is clear that:

    - Hotels and Services leverage specific skills and expertise, and operate
      in different business environments.

    - Backed by sufficient independent financial resources, Hotels and
      Services will be better positioned in today's increasingly competitive
      global marketplace.

    - Separately, the two businesses, each with its own business model, will
      attract a larger number of investors.

     With their own operating, marketing and sales and legal structures, the
two businesses will be able to independently drive their own growth.

     The demerger offers benefits for both businesses, because it will make it
possible to:

    - Complete two corporate mission projects, led by dedicated management
      teams, strengthening employee pride in each company.

    - Create two pure players, listed separately without any capital ties,
      with targeted investors, and stronger visibility.

    - Offer both businesses new opportunities for partnerships, strategic
      alliances and financial transactions to fund future growth, in
      particular through the ability to pay in shares.

     Demerger process

     During the review of the potential benefits of the demerger, initiated in
late  August 2009, the Liaison Committee between the management teams and
representatives of the Board of Directors met several times to identify the
best ways to ensure the future success of the proposed two listed companies
without any capital ties between them. The resulting process was approved by
the Board of Directors on  February 23, 2010.

     - Legal and tax issues

     Accor SA will retain the Hotels business, as well as Lenotre, Compagnie
des Wagon-Lits and its stake in Groupe Lucien Barriere, while a new company
will be created for the Services business. The transaction will be carried
out as follows:

    - All of the Services subsidiaries' shares will be contributed to a new
      company (after transferring certain shareholdings in settlement of

    - Shares in the new company will be distributed to Accor SA shareholders.

     Shares in Accor SA (retaining the Hotels business) and the new Services
company will be listed on the NYSE-Euronext Paris stock exchange.

     Following the response at the beginning of this month from employee
representatives, the main steps remaining in the demerger process are:

    - Meeting with bondholders.
    - A vote by Accor SA shareholders at the Extraordinary Shareholders
    - Determining the capital structure

     The proposed debt allocation structure aims to ensure that each company
enjoys a rating and a capital structure in line with its peer group, and to
provide each one with the resources necessary for its independent, long-term

     The Services business aims at earning a Strong Investment Grade rating,
which is a prerequisite for maintaining and expanding its leadership in an
industry where payment security is a key issue.

     The goal of the Hotels business is to have an Investment Grade rating by
paying down all of its debt in 2011, using the proceeds from the disposal of
non-strategic assets (including the 49% interest in Groupe Lucien Barriere)
and certain hotel assets.

     Based on these considerations, consolidated net debt, which stood at
EUR1.6Â billion at  December 31, 2009, will be allocated as follows:

    - Net debt of EUR1.2Â billion to Accor SA (Hotels).
    - Net debt of EUR0.4 billion to the new Services company.

     Criteria for setting the demerger timetable

     To determine the most appropriate demerger timetable, the Board of
Directors defined a series of milestones:

    - Implementation of action plans, in particular for the hotel property
      disposal strategy and the disciplined management of expansion

    - Launch of the two corporate mission projects, led by each management

    - Separation of shared teams, information systems and legal structures.

    - Definition of the right capital structure and allocation of the amount
      of debt appropriate to each company's business model.

    - Commitment from Colony Capital and Eurazeo to support the two companies
      (until January 1, 2012, as announced on December 15, 2009).

     Now that these milestones have been successfully reached, the Board has
decided to carry out the demerger in late June. An Extraordinary Shareholders
Meeting will be called for  June 29, 2010  when shareholders will be asked to
approve the proposed demerger of Accor's two businesses.

     The prospectus describing the details of the transaction and providing
investors with all the necessary information about the new listed company
will be published in May and filed with French securities regulator AMF.
Accor Services shares will start trading in early July.

     The Two Proposed Equity Stories Hotels: A New Business Model

     The world's leading hotel manager, Accor Hospitality, is committed to
becoming  Europe's  largest hotel franchisor and one of the world's top three
hotel groups by 2015, by leveraging five strategic strengths:

    - A portfolio of powerful brands, aligned with today's increasingly
      fragmented demand and ranging from luxury to budget hotels.

    - Operating excellence, based primarily on an outstanding team recognized
      for its hospitality expertise, a comprehensive range of innovative
      services and a dynamic distribution strategy.

    - A unique business model, based on speeding up the low capital-intensive
      asset-right strategy underway since 2005, with the goal of operating
      more than 70% of the hotel base under management contracts, franchise
      agreements or variable-rent leases by 2013. Building this type of base
      will enable the Hotels business to reduce its cyclicality, which will
      lead to more stable cash flows and higher return on capital employed.
      To reach this objective, 450 of the 1,600 hotels owned or operated
      under fixed-rent leases at December 31, 2010 will change ownership
      structure between 2010 and 2013.This disposal process will have a cash
      impact of EUR1.6 billion and will reduce adjusted net debt by EUR2
      billion. In 2010 alone, the targeted disposals are expected to
      represent EUR450Â million, of which 25% had already been realized by the
      end of February.

    - A sustained expansion plan, with the objective of opening 35,000 to
      40,000 new rooms a year at cruising speed, while reducing annual
      expenditure to EUR250 million by focusing on asset-light expansion.
      Primarily deployed in the Economy segment in Europe and in fast-growing
      countries, the plan is already well underway with more than 100,000
      rooms in the pipeline as of end-2009.

    - A people-driven strategy, to strengthen relationships with customers
      and partners, remain the hospitality industry's "best place to work,"
      and support our position as the world's "leading hotel school."

     Proud of its business and its expertise, the Hotels business is committed

    - Leveraging a portfolio of powerful brands.
    - Delivering superior services.
    - Creating innovative hotel solutions and related business models.
    - Instilling a pioneering, entrepreneurial spirit.
    - Hiring and retaining motivated, high-quality people.
    - Being successful both globally and locally.

    Prepaid Services: A Growth Strategy
    Positioned at the heart of a win-win relationship
     Because the Services business offers close ties and effective solutions
to public authorities, companies, users and affiliates, it is positioned at
the heart of a win-win relationship that enhances people's well-being and
motivation and helps to improve the performance of an organization. Its role
is to act as an enabler in:

    - Implementing economic and social policies, for public authorities,
      institutions and unions.
    - Improving attractiveness and performance, for companies.
    - Increasing purchasing power and enhancing well-being and motivation,
      for users.
    - Increasing revenue and customer loyalty, for affiliates.

     Fundamentals driving strong growth in both developed and emerging markets

     The Services business enjoys a wide variety of fundamentals - shaped by
demographics, socio-professional and sociological trends and favorable
government policies - that are capable of driving long-term growth in both
developing and emerging markets. At the same time, the gradual shift from
paper to electronic media is enabling a deeper understanding of user needs
and helping to speed up growth by making prepaid services faster, easier to
use and more secure.

     A powerful vision

     In this growth environment, the Services business is committed to being
the world leader in employee and public benefits and a major provider of
prepaid services to help improve the performance of an organization.

     In a business where building volume is the key to creating value,
Services has nine sustainable growth drivers. These drivers are generating a
virtuous circle capable of delivering double-digit growth in operating cash
flow in "normal conditions" based on three pillars: growth in operating
revenue, economies of scale (after initial investments) led by the migration
from paper to electronic solutions, and a higher float in value.
     A unique growth model that has demonstrated its robustness

    - Strong growth in issue volume and revenue, which rose respectively an
      average 10.5% and 12.3% a year between 2003 and 2009.

    - Strong growth in operating free cash flow, up an average 15.1% a year
      between 2003 and 2009.

    - Low cyclicality. Excluding exceptional external factors during the
      year, growth would have exceeded 10% in 2009.

    - High sustainability, underpinned by geographic, product, customer and
      media diversity.

     To ensure the successful listing of a business offering growth,
low-cyclicality, low capital-intensity with a presence in developed and
emerging markets, the Services team can leverage such strong values as the
spirit of enterprise, innovation, performance, simplicity and sharing.


     All of the work accomplished as part of the demerger process has created
an internal dynamic that will enable the project to be carried out under the
best possible conditions.

     These ambitious corporate mission projects, which are highly motivating
for employees, will give birth to two global market leaders capable of
creating shareholder value.

     Accor, a major global group and the European leader in hotels, as well as
the global leader in services to corporate clients and public institutions,
operates in nearly 100 countries with 150,000 employees.It offers its clients
over 40 years of expertise in two core businesses:

    - Hotels, with the Sofitel, Pullman, MGallery, Novotel, Mercure,
      Suitehotel, Adagio, ibis, all seasons, Etap Hotel, Formule 1, hotelF1
      and Motel 6 brands, representing 4,000 hotels and nearly 500,000 rooms
      in 90 countries, as well as strategically related activities, such as
      Thalassa sea&spa, Lenotre and CWL.

    - Prepaid Services, with 32 million people in 40 countries benefiting
      from Accor Services products in employee and public benefits, rewards
      and motivation, and expense management.


MEDIA CONTACT: Armelle Volkringer, Senior vice president corporate,
communications and external relations, Phone : +33(0)1-45-38-87-52; Charlotte
Bourgeois-Cleary, Phone.?: +33-1-45-38-84-84. INVESTORS CONTACTS: Eliane
Rouyer-Chevalier, Senior Vice President , Investor Relations and Financial
Communications, Phone: +33-1-45-38-86-26; Solene Zammito, Deputy Director,
Investor Relations, Phone?: +33-1-45-38-86-33.

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