Sponsored Links
Tropicana raising orange juice prices
NEW YORK, March 10 |
NEW YORK, March 10 (Reuters) - PepsiCo Inc (PEP.N) will downsize its 64-ounce cartons of Tropicana orange juice to 59 ounces but leave the price unchanged, after cold weather damaged Florida's orange crop.
Tropicana, the largest U.S. brand of orange juice, will also raise the price of its gallon carton but has no current packaging that allows it to downsize it.
Tropicana said the Florida citrus industry had suffered the most devastating winter freeze and the smallest crop in 20 years. (Reporting by Martinne Geller; editing by John Wallace)
- Tweet this
- Link this
- Share this
- Digg this
- Reprints
We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/
Comments (1)
finfollower wrote:
This is not unexpected. Many manufacturers are shrinking containers and contents while “holding the line” on prices. Folgers about a year ago went from a 39 oz container to the same container that held 33.9 ounces. Why put the tenth of an ounce in there except as a blatant attempt to fool consumers who would still see a “3″ and a “9″ and think they were getting the same deal? Tropicana is no different. It’s all an attempt to hide the fact that inflation is alive and well in the US, just not reported by the government so all the indexes tied to the CPI don’t go up
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.
Follow Reuters