MasterBrand Cabinets Selects Bravo Wellness to Manage Wellness Initiatives

Thu Mar 11, 2010 8:00am EST

* Reuters is not responsible for the content in this press release.

CLEVELAND--(Business Wire)--
Bravo Wellness, a provider of results-based incentives for wellness, announced
that MasterBrand Cabinets, Inc., its 50th customer, selected Bravo Wellness to
implement its wellness initiatives for its 5,700 US employees. 

"Traditional wellness programs just do not work because they are not tied to
results," states Robert Jacobs, Executive Vice President of Human Resources at
MasterBrand Cabinets. "Results from other wellness initiatives that Bravo has
done cannot be ignored, and results-based wellness programs like Bravo`s need to
be a critical component of a national health strategy." 

"We routinely see over 97% of those eligible participate in the wellness
assessment," says Jim Pshock, Founder and President of Bravo Wellness. "Bravo`s
plans are typically designed to incent participants who choose healthy lifestyle
behaviors and increase costs for those who do not. Accommodations are made for
individuals with medical issues that might make a typical healthy lifestyle goal
unreasonable. Tying employee costs to their healthy choices is a real motivator
and actually works." 

MasterBrand Cabinets represents the 50th company to select Bravo Wellness to
manage its results-based wellness initiative since its inception in 2008. Bravo
Wellness` compliance expertise and state-of-the-art technology enables
organizations to find all of the support they need to move beyond wellness
participation goals to outcome based programs, whether incentives or penalties
are employed. Most of Bravo`s clients have experienced a 97% participation and
significant return on investment in the first year. Bravo Wellness provides
consulting, administrative support for the appeal/reasonable alternative process
and custom programming to convert results into a payroll or eligibility file. If
needed, Bravo Wellness can also arrange biometric screenings, health risk
assessments and health coaching through strategic partners. 

About Bravo Wellness

Bravo Wellness offers services to employers and business partners desiring
results-based incentives for wellness. Customers experience immediate cost
savings by linking employee incentives to participation and results. Bravo
Wellness recognized the potential legal challenges of health insurance law,
including HIPAA non-discrimination regulations, and has unique expertise in the
practical application of wellness regulations for group health plans. Bravo
Wellness is headquartered in Avon, Ohio. For more information about Bravo
Wellness, visit www.bravowell.com.

Bravo Wellness
Jim Pshock, 440-934-2090
jimpshock@bravowell.com
or
Via Vera Group
Nikki DiFilippo, 216-780-0472
nikki@viaveragroup.com

Copyright Business Wire 2010

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