Retail sales rise as shoppers fight winter blues

WASHINGTON Fri Mar 12, 2010 4:32pm EST

Shoppers carry bags down 5th Avenue in New York December 18, 2009. REUTERS/Lucas Jackson

Shoppers carry bags down 5th Avenue in New York December 18, 2009.

Credit: Reuters/Lucas Jackson

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WASHINGTON (Reuters) - U.S. retail sales rose unexpectedly last month despite heavy snow storms that were thought to have kept shoppers at home and bolstered hopes of a sustainable economic recovery.

Optimism about Friday's report was tempered by a slip in consumer confidence early this month. Worries about stubbornly high unemployment held back sentiment, even though the economy appears to be on the cusp of creating jobs.

"The manufacturing recovery is starting to broaden out to the key consumer area of the economy. Consumers are keeping up their end of the bargain to ensure the recovery from recession is a sustainable one," said Chris Rupkey of the Bank of Tokyo-Mitsubishi in New York.

Sales rose 0.3 percent, the Commerce Department said, as consumers bought an array of goods from necessities to luxury items. Analysts had expected sales to slip 0.2 percent. January sales, however, were revised down to a gain of 0.1 percent from the previously reported 0.5 percent rise.

U.S. stocks initially rose on the retail sales data but lost steam, and major indexes ended flat on the surprise drop in consumer confidence. U.S. government debt prices rose as investors focused on the weak sentiment data, while the dollar tumbled to a one-month low against the euro.

The sales report was the latest in a series of data hinting at building underlying strength in an economic recovery that has been largely driven by government stimulus and a swing toward inventory building by businesses.

Officials from the Federal Reserve meet on Tuesday and are expected to hold overnight interest rates in a range of zero to 0.25 percent and maintain a pledge to keep them ultra-low for an "extended period" to foster a more robust recovery.

Stronger data, however, could spark a lively discussion at the meeting, as some officials have raised concerns about the inflationary impact of keeping rates too low for too long.

Treasury Secretary Timothy Geithner said on Friday the economy was gradually strengthening across the board, but cautioned it would take time to fully recover.

The rise in spending came even as consumers were turning more sour. Thomson Reuters/University of Michigan's Surveys of Consumers' index on consumer sentiment slipped to 72.5 from 73.6 in February. That was below market expectations for 73.6.


Economists, however, warned against placing too much weight on the dip in sentiment, saying it was not a good predictor of future sales. Consumer spending has continued to surprise on the upside even with confidence trending lower.

"What is more important is what happens in the job market and that market is improving. February was distorted by storms, but the underlying trend is up and March will be strong," said Bill Cheney, chief economist at John Hancock Financial Services in Boston.

Sluggish consumer spending had fed worries the economy's recovery from the worst downturn in seven decades could falter when support from government stimulus and the swing in the inventory cycle disappears.

Motor vehicle and parts purchases extended their decline last month, falling 2 percent, likely reflecting a drop in demand by consumers nervous about vehicle recalls by Toyota Motor Corp. Excluding motor vehicles, retail sales rose 0.8 percent, building on a 0.5 percent rise the prior month.

Even more encouraging, core retail sales -- which correspond most closely with the consumer spending component of the government's gross domestic product report -- increased 0.9 percent after rising 0.6 percent in January.

"This implies that personal consumption is on track to exceed 2.0 percent for the first quarter of the year and bodes well for a greater than 3.0 percent print on gross domestic product," said Joseph Brusuelas, chief economist at Brusuelas Analytics in Stamford, Connecticut.

A second report from the Commerce Department showed business inventories were unchanged in January after falling by 0.3 percent in December.

Inventories are a key component of gross domestic product changes over the business cycle and a sharp slowdown in the pace of inventory liquidation handed the economy its fastest growth rate in six years in the fourth quarter.

(Additional reporting by Glenn Somerville in Washington and Caroline Valetkevitch in New York; Editing by Chizu Nomiyama)

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Comments (9)
Kina wrote:
It is good to have some positive data for a change. Hope it is real data this time.

Why is it with most of the economic data that they usually get revised down at the next report.

I can just about guarantee that this 0.3% increase will be revised down to a 0.1 decrease or the like next month.

One would think the data is being manipulated, or should we be just honest about it and say manufactured.

It is possible that occasionally data gets revised down, but being revised down most of the time? Most unlikely coincidence. Other analysts have picked this up as well.

In other words we are being fend nonsense data to boost the market or keep the market positive.

We are getting to the stage now that we are not really sure what the real data is. And they say China is good at playing with its data.

Mar 12, 2010 9:45am EST  --  Report as abuse
Kina wrote:
This does not gel with the trade data either which had imports down, implying lower demand.

Mar 12, 2010 9:50am EST  --  Report as abuse
Kina wrote:
And March consumer sentiment falls? (U of Michingan)

That doesn’t gel with these encouraging numbers.

I guess it is possible to be an outlier…a statistical anomaly that is bound to occur from time to time.

Mar 12, 2010 10:01am EST  --  Report as abuse
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