UPDATE 1-Fox to mine "Avatar" DVD release three times

Tue Mar 16, 2010 5:34pm EDT

* Disc released in April will have no special features

* Two other "Avatar" DVDs to be released later

* Fox sees film's theme as good match for Earth Day (Recasts with second release to include special features)

By Alex Dobuzinskis

LOS ANGELES, March 16 (Reuters) - Twentieth Century Fox on Tuesday set Earth Day, April 22, for the DVD and Blu-ray release of "Avatar". But fans will have to wait until November for another disc with all the usual extras, and even longer for a 3-D version.

Fox said it had chosen Earth Day as "Avatar's" U.S. and Canada home video release, because the film's theme matches the day's goal of environmental awareness.

The April release will be in 2-D and is thought to be one of the first major movies put out in home video format without any of the special features that are normally included, such as deleted scenes, trailers and behind-the-scenes footage.

The studio plans another home video release in November of the "Ultimate Edition" of "Avatar," and that will include extra features, said sources at Fox, a division of News Corp (NWSA.O).

A third version, in 3-D, will likely come out next year, they said. By then, more consumers are expected to have 3-D televisions in their homes.

"Avatar" has made a record-breaking $2.64 billion so far at worldwide box offices since its Dec. 18 release, with a large bulk of that coming from 3-D showings.

Sources at Fox said the April disc will come without extra features so that all available storage space can be used for the best picture and sound possible.

"Avatar," which won three Oscars, is about a soldier from an environmentally degraded Earth who is sent to infiltrate a tribe of humanoids aliens living atop a rich mineral deposit on the distant moon Pandora.

The soldier's mission is to find a way to move the tribe so humans can mine the mineral, but he falls in love with a member of the tall, blue Na'vi and leads a revolt against the human colonizers.

Some U.S. conservatives criticized the film, with columnist John Podhoretz of the Weekly Standard faulting it for displaying "hatred of the military and American institutions."

The DVD and Blu-ray disc for "Avatar" will be released in the U.S., Canada and some other countries on April 22. In France, Spain, Belgium and the Netherlands, it will be available on April 21, and in Japan, Germany and Mexico it will hit stores April 23, with other dates varying by country. (Reporting by Alex Dobuzinskis: Editing by Jill Serjeant)

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Comments (8)
TJSpyke wrote:
What, is this 1997? Releasing a movie on DVD with no extras stopped being acceptable more than 10 years ago. They are just trying to screw consumers (especially since the real version won’t be released until November, and I doubt more than a few thousand homes will have 3D TV’s when the 3D version gets released).

Mar 16, 2010 6:41pm EDT  --  Report as abuse
RonS wrote:
I’m no admirer of Fox and Murdoch, but they are being completely transparent about what is included in each release and when they plan on making it available to the public.

That’s about all the consumer can expect of any movie studio. I am still wondering how Cameron convinced Fox to make an environmentally friendly movie that examines the use of mercenaries.

Mar 16, 2010 8:19pm EDT  --  Report as abuse
vaporland wrote:
maybe it will only cost $8 in the DVD rack at Safeway

Mar 16, 2010 9:04pm EDT  --  Report as abuse
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