Unity Medical Announces New iPad Application to be Piloted by Leading Hospitals

New iPad App Utilizes Interactive Video to Enhance Patient Experience at Point
of Care and Beyond
BOISE, Idaho--(Business Wire)--
Unity Medical, Inc. a premier provider of digital health tools that enhance the
patient experience today announced that two pioneering hospital systems will
pilot the company`s new Medical Video jLog for the Apple iPad, an innovative
application that utilizes short form interactive video to explain common medical
procedures such as CT scans, cardiac stent placements, and physical
rehabilitation treatment. Florida Hospital for Children at Walt Disney Pavilion
in Orlando and St. Luke`s Health System in Boise, Idaho will pilot customized
versions of the jLog app starting Monday, April 5.

"At Florida Hospital, we are continuously seeking new ways to enhance patient
engagement and ultimately patient outcomes. Technology is a critical part of
that mix," said Marla Silliman, administrator of Florida Hospital for Children.
"This application will support our patient resource specialists in ensuring that
children and their parents understand and feel comfortable with important
medical procedures and mitigate any potential fears or concerns they may have."

The Florida Hospital application consists of an animated sequence of five 2-4
minute videos and interactive Q&A featuring a young boy named Max and his bear
friend Buddy as Buddy undergoes a CT scan. Videos are conversational,
entertaining, age-appropriate, and provide children with a detailed overview of
the procedure. A similar jLog for MRIs will soon be added.

The pilot program with St. Luke`s will initially include more than 20 jLogs,
which includes content for patients undergoing heart and vascular procedures,
and for those participating in physical rehabilitation programs. Patients can
view videos and patient testimonials on iPads in the hospital or download
content directly from the iTunes store to their iPad at home, for use anywhere
they choose.

"St. Luke`s Health System has worked collaboratively with Unity Medical on a
number of Web-based platforms to prepare patients for medical procedures and
hospital visits or allow them to interact with health care providers from home -
user-friendly technology that patients say helps them feel connected and
knowledgeable about their condition," said David C. Pate, M.D., J.D., President
and CEO of St. Luke`s Health System. "We believe the new jLog iPad application
will further enhance patients` experience both at the point of care, and
wherever they choose to receive the information."

"Unity Medical has been fortunate to work with healthcare leaders committed to
evolving and improving the medical experience by increasing patient engagement,"
said Michael Boerner, Founder and CEO, Unity Medical. "Now with a platform like
the iPad that is highly portable, we can offer dynamic, visual and impactful
educational tools like jLog that support health care professionals and their
mission of serving the patient in the hospital and clinic setting."

Research has shown that video-assisted patient education can increase patient
knowledge and satisfaction and reduce anxieties. jLog was initially developed as
a Web-based platform and is now being expanded to mobile technologies including
the iPad.

Interviews, b-roll and product demonstrations are available upon request.

About Unity Medical

Unity Medical, an award-winning, innovator of healthcare technology combines HD
video production with Web 2.0 tools and high level strategic consulting to
create a best-in-class, patient engagement and education platform. The goal of
Unity Medical product and services is to connect people and information,
increase patient safety, reduce healthcare costs and improve the quality of
care. Its clients include leading hospitals, clinics, and healthcare
organizations looking for new ways to enhance the patient experience and reduce
the overall burden on the healthcare system.

About Florida Hospital

The Walt Disney Pavilion at Florida Hospital for Children is a full-service
facility served by more than 70 pediatric specialists, one of the largest panels
of pediatric experts in Central Florida and a highly trained pediatric team of
more than 600 employees. This unique children`s hospital provides patients with
private, family-centered pediatric rooms, a dedicated pediatric emergency
department and an Advanced Center for Pediatric Surgery. The recent expansion
includes a seven-floor dedicated entrance, three-story lobby, and when completed
the Walt Disney Pavilion at Florida Hospital for Children will have a total of
more than 200 pediatric beds.

About St. Luke`s Health System

St. Luke`s Health System is Idaho`s largest and only locally controlled health
care system employing more than 7,800 people. With hospitals in Boise, Meridian,
Ketchum and Twin Falls, St. Luke`s provides patients with unmatched care in
specialized medical fields including cancer, heart and vascular, obstetrics,
women`s services and children`s health care. To find out more, visit
www.stlukesonline.org.

Unity Medical, Inc.
Angela Lewton, 208-867-6808
angelal@unitymg.com
or
Lissette Capati, 202-965-7807
lissette.capati@zenogroup.com

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