NYSE Euronext Introduces NYSE Money Sense, a New Online Resource for Personal Finance Education and Information

* Reuters is not responsible for the content in this press release.

Tue Apr 6, 2010 7:59am EDT

NEW YORK--(Business Wire)--
NYSE Euronext (NYX) announces the launch of NYSE Money Sense
(www.nysemoneysense.com), a new online educational resource for consumers to
improve their money-management skills and knowledge. With literally hundreds of
financial education resources available to consumers, NYSE Money Sense seeks to
help connect consumers to valuable content, tools and online resources. 

NYSE Money Sense encompasses a wide spectrum of personal-finance topics,
connecting consumers with a variety of leading sources and experts in the
financial industry to provide insights on topics ranging across five category
umbrellas: Earn, Spend, Save, Borrow and Protect. NYSE Euronext is also
encouraging its listed companies to further advance financial literacy,
distribute NYSE Money Sense content to their employees, and offer links to the
NYSE Money Sense on their internal networks. 

"Financial education is a priority at NYSE Euronext and NYSE Money Sense offers
high-quality, trusted information on personal finance and money management for
consumers and employees of our listed companies," said Duncan L. Niederauer,
CEO, NYSE Euronext. "The importance of being financially literate is underscored
by the financial crisis and by the kind of decisions Americans face in their
everyday lives." 

Features include:

* The Course: A series of financial education lessons that lead up to a test so
users can check their own financial literacy and obtain an NYSE Euronext
promotional certificate showing their score on the test 
* Ultimate Web Guide: In-depth reviews of sites containing financial advice,
education or information 
* Financial FAQs: Straightforward answers to frequently-asked questions about
personal finance 
* Dilemmas: Multi-media personalized questions, answered by top experts in the
financial community

To create NYSE Money Sense, NYSE Euronext worked closely with Dr. Tahira K.
Hira, PhD, a professor of personal finance and consumer economics, who vetted
the site content. Dr. Hira is chairing the NYSE Euronext Financial Literacy
Advisory committee which is composed of some of the most respected names in
financial literacy and education. 

Dr. Hira said: "I am very proud of NYSE Euronext for making financial literacy
one of its priorities, and for dedicating resources and expertise to develop and
make high quality financial education resources available to general public and
the employees of its listed companies. The current economic crisis has
demonstrated the need for a better preparation of all Americans in key financial
concepts so that they can successfully function in an increasingly complex
financial environment. I am honored to be part of this effort." 

The Financial Literacy Advisory Committee will assist in the development of NYSE
Euronext`s financial Literacy programs, and will review and recommend various
opportunities to advance this initiative. Its members are:

* Dr. Tahira K. Hira, professor, Iowa State University, and internationally
known leader in the field of Personal Finance and Consumer Economics. For over
30 years has taught graduate and undergraduate courses and conducted research in
family financial management, investing, consumer credit, gambling and consumer
bankruptcy in the United States and abroad. 
* John Hope Bryant, founder, chairman and chief executive officer of Operation
HOPE, America`s first non-profit social investment banking organization; 
* Muriel Siebert, founder, president and chief executive officer of Muriel
Siebert & Co., Inc. and the first woman member of the NYSE; 
* Alvin Hall, financial educator and 25-year veteran of Wall Street, author of
many articles and several bestselling books, and former host of the BBC`s
award-winning series, Your Money or Your Life; 
* Dr. Jeanne M. Hogarth, manager for the Consumer Education and Research Section
of the Division of Consumer and Community Affairs at the Federal Reserve Board
and 13 year veteran on the consumer economics faculty at Cornell University; 
* Walter Schubert, a third generation member of the NYSE, Founder and CEO of The
Schubert Group LLC, and founder of The Gay Financial Network, the first fully
integrated financial information and services website for the LGBT community.

NYSE Money Sense launched on April 1, 2010 in conjunction with National
Financial Literacy Month (April). Additionally, NYSE Euronext will celebrate
Financial Literacy Week during April 26 - 30 when Opening and Closing Bells will
recognize listed companies and other organizations for their contributions to
financial literacy and advocacy. Among the companies and organizations being
recognized that week are Charles Schwab, Visa, the Principal Financial Group,
Viacom`s MTV subsidiary, Morgan Stanley and Biz-Kids$, the McGrawHill Companies,
Operation Hope, and the Financial Services Roundtable. On April 28, NYSE
Euronext markets in Amsterdam, Brussels, Lisbon, New York and Paris will
dedicate the market opens to financial literacy. 

To learn more on NYSE Money Sense, go to www.nysemoneysense.com. A NYSE Money
Sense demonstration and explanation by David Cautin, NYSE Euronext Senior Vice
President and Chief Digital Officer, is available at
www.nyse.com/about/Video/1270115471481.html. 

Attachments: NYSE Money Sense logo and screen images. 

About NYSE Euronext

NYSE Euronext (NYX) is a leading global operator of financial markets and
provider of innovative trading technologies. The company's exchanges in Europe
and the United States trade equities, futures, options, fixed-income and
exchange-traded products. With more than 3,700 listed operating companies, NYSE
Euronext's equities markets - the New York Stock Exchange, NYSE Euronext, NYSE
Amex, NYSE Alternext and NYSE Arca - represent one-third of the world's equities
trading, the most liquidity of any global exchange group. NYSE Euronext also
operates NYSE Liffe, one of the leading European derivatives businesses and the
world's second-largest derivatives business by value of trading. The company
offers comprehensive commercial technology, connectivity and market data
products and services through NYSE Technologies. NYSE Euronext is in the S&P 500
index, and is the only exchange operator in the S&P 100 index and Fortune 500.
For more information, please visit: http://www.nyx.com. 

Cautionary Note Regarding Forward-Looking Statements

This press release may contain forward-looking statements, including
forward-looking statements within the meaning of the Private Securities
Litigation Reform Act of 1995. Such forward-looking statements include, but are
not limited to, statements concerning NYSE Euronext`s plans, objectives,
expectations and intentions and other statements that are not historical or
current facts. Forward-looking statements are based on NYSE Euronext`s current
expectations and involve risks and uncertainties that could cause actual results
to differ materially from those expressed or implied in such forward-looking
statements. Factors that could cause NYSE Euronext`s results to differ
materially from current expectations include, but are not limited to: NYSE
Euronext`s ability to implement its strategic initiatives, economic, political
and market conditions and fluctuations, government and industry regulation,
interest rate risk and U.S. and global competition, and other factors detailed
in NYSE Euronext`s reference document for 2008 ("document de référence") filed
with the French Autorité des Marchés Financiers (Registered on April 28, 2009
under No. R. 09-031), 2009 Annual Report on Form 10-K and other periodic reports
filed with the U.S. Securities and Exchange Commission or the French Autorité
des Marchés Financiers. In addition, these statements are based on a number of
assumptions that are subject to change. Accordingly, actual results may be
materially higher or lower than those projected. The inclusion of such
projections herein should not be regarded as a representation by NYSE Euronext
that the projections will prove to be correct. This press release speaks only as
of this date. NYSE Euronext disclaims any duty to update the information herein.


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NYSE Euronext
Richard Adamonis, 212-656-2140
radamonis@nyx.com

Copyright Business Wire 2010

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