Most Buzzworthy Product in KFC History? Brand Introduces the Double Down, Its First-Ever Bunless Chicken Sandwich

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After Wildly Successful Market Test, World`s Largest Chicken Chain Launches New
Double Down Sandwich Nationwide on April 12; Donates `Unneeded` Sandwich Buns to
Food Banks
LOUISVILLE, Ky.--(Business Wire)--
It`s here - and with this much chicken, there`s no room for the bun! On April
12, KFC is introducing its first-ever bunless chicken sandwich: the KFC Double
Down. This one-of-a-kind sandwich features two thick and juicy boneless white
meat chicken filets (Original Recipe or Grilled), two pieces of bacon, two
melted slices of Monterey Jack and pepper jack cheese and Colonel's Sauce. And
no bun!

During the product`s test market phase last year, high consumer interest and
demand drove people to travel for miles to sample the Colonel`s tasty new
creation. From online chatter speculating on whether the sandwich was just an
urban legend to late night talk show mentions, the Double Down generated more
buzz than any test market item in KFC history. The sandwich, which was
previously available only for a short time in two markets, will now be sold in
KFC stores nationwide starting April 12.

KFC Donates Unneeded Buns to Food Banks

When introducing a bunless sandwich, the obvious question is: what happens to
all the buns? To celebrate the launch of the Double Down, KFC will do some good
by donating the "unneeded" sandwich buns to feed the hungry. The brand will
donate both buns and funds to food banks across the country, starting with the
Dare to Care Food Bank in KFC`s hometown of Louisville, Ky.

"The Double Down created such buzz as a test market item and it already has such
high consumer awareness, we toyed with the idea of making a commercial that just
said, `It`s here!,`" explained Javier Benito, executive vice president of
marketing and food innovation for KFC. "And to celebrate the national arrival of
the Double Down, it`s great to find a good home for some of those `unneeded` KFC
buns at food banks around the country."

Because the Double Down became such a nationwide sensation during test marketing
in 2009, KFC is taking the unusual step of publicizing the product in advance of
its arrival in restaurants.

"We don`t typically talk about our products before they`re available in our
restaurants," Benito continued. "But we expect Double Down to be in great demand
when it becomes available on April 12, and we want fans to have time to arrange
their schedules in advance for a visit to KFC to try this legendary sandwich."

KFC`s Meatiest Chicken Sandwich Ever

KFC is redefining the chicken sandwich with its meatiest sandwich creation ever.
Chicken lovers get two 100 percent all white meat chicken filets topped with
cheese, bacon and the Colonel`s Sauce. Try the Double Down in a combo meal with
a side item and a medium drink (Pricing and participation may vary by location.)

Nutritional Information for the KFC Double Down

While last year`s test market for Double Down created tremendous buzz, not all
of the information making the rounds was accurate. Some media sources speculated
on the nutritional information for the sandwich, and published numbers that were
inflated. The Double Down contains 540 calories, similar numbers to many of the
burgers available at fast food restaurants today. The Double Down is also
available in a grilled version, which checks in at 460 calories. For fat,
cholesterol, sodium and other nutritional content for the Double Down, see
www.kfc.com/nutrition/.

For more information on the KFC Double Down, visit www.KFC.com.

Satellite Coordinates:
Tuesday, April 6, 2010; 10:45-11:00 AM ET
Satellite Galaxy 19 (C), Transponder 16; Audio at 6.2 and 6.8; Downlink Freq: 4020 (H)
Tuesday, April 6, 2010, 2010; 2:45-3:00 PM ET
Satellite Galaxy 19 (C), Transponder 16; Audio at 6.2 and 6.8; Downlink Freq: 4020 (H)
Wednesday, April 7, 2010; 4:15-4:30 AM ET
Satellite Galaxy 19 (C), Transponder 16; Audio at 6.2 and 6.8; Downlink Freq: 4020 (H)

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Story Number AKAM0796; Slug: "KFC Double Down"
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About KFC

KFC Corporation, based in Louisville, Ky., is the world`s most popular chicken
restaurant chain specializing in Original Recipe, Extra Crispy, Kentucky Grilled
Chicken and Crispy Strips with home-style sides, Honey BBQ Wings, and freshly
made chicken sandwiches. There are more than 15,000 KFC outlets in 109 countries
and territories around the world serving some 12 million customers each day. KFC
Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.)
For more information, visit www.kfc.com.

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KFC Corporation
Rick Maynard
502-874-8100
rick.maynard@kfc.com
or
Ryan Eichler
312-988-2053
reichler@webershandwick.com

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